Digital interaction

Physical Facebook


We’re so used to socializing in a digital world that we don’t even think about how strange we communicate. While we build up friendships very slowly in real life, we’re adding new friends on the Internet as if our life depends on it. In the meanwhile we often forget about the consequences of doing this. The British sketch group Idiots of Ants decided it was time to make a comedy sketch about this (and in particular Facebook).

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This article is written by

Jeroen van Geel

Jeroen van Geel is the founder and chief kahuna of Johnny Holland. Next to this night job he is also a senior interaction designer at Fabrique (The Netherlands).

Brilliant comments

  1. Pieter Jongerius says:

    FFing brilliant!

  2. Dennis Koks says:

    Whahah I love it! Especially how it illustrates how naive/open we are when it comes to sharing information on the web. Information which we wouldn’t be comfortable with sharing in a normal conversation.

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