In an attempt to improve customer loyalty Samsung yesterday announced that all their future products will be based upon one user interface principle. This way it doesn’t matter anymore which product you use, you’ll immediately understand how to use it. Well, at least that’s the basic idea.
It is remarkable that Engadget seems to be the only one at CES finding this interesting enough to write about it. They state that “Seeming to follow the example set by Sony’s XMB, and hopefully adding momentum to a trend others will continue, the idea is that users pick it up on one device, and can carry that experience to future purchases without a sharp learning curve.” This is an interesting insight.
It’s a move companies should have made years ago. The big Tog himself told us in 2003 that consistency is one of the ‘First Principles of Interaction Design‘. So why did it take companies this long? Every time a person uses a product he needs to put in precious time.