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	<title>Comments on: Why shouldn&#8217;t I kill personas?</title>
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	<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/</link>
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		<title>By: Design Ethnography &#38; Mood Maps &#124; UxSoup</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-21350</link>
		<dc:creator>Design Ethnography &#38; Mood Maps &#124; UxSoup</dc:creator>
		<pubDate>Mon, 27 Jul 2009 18:26:14 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-21350</guid>
		<description>[...] the last years I have noticed that many books and articles talk about the usefulness (or not) of personas, delving a little into the actual production and design of the persona as well as [...]</description>
		<content:encoded><![CDATA[<p>[...] the last years I have noticed that many books and articles talk about the usefulness (or not) of personas, delving a little into the actual production and design of the persona as well as [...]</p>
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	<item>
		<title>By: Johnny Holland - It&#8217;s all about interaction &#187; Blog Archive &#187; Design Ethnography &#38; Mood Maps</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-21326</link>
		<dc:creator>Johnny Holland - It&#8217;s all about interaction &#187; Blog Archive &#187; Design Ethnography &#38; Mood Maps</dc:creator>
		<pubDate>Mon, 27 Jul 2009 11:38:37 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-21326</guid>
		<description>[...] the last years I have noticed that many books and articles talk about the usefulness (or not) of personas, delving a little into the actual production and design of the persona as well as [...]</description>
		<content:encoded><![CDATA[<p>[...] the last years I have noticed that many books and articles talk about the usefulness (or not) of personas, delving a little into the actual production and design of the persona as well as [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Design Ethnography &#38; Mood Maps</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-18753</link>
		<dc:creator>Design Ethnography &#38; Mood Maps</dc:creator>
		<pubDate>Sat, 04 Jul 2009 14:58:11 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-18753</guid>
		<description>[...] map, as well as place it in the context of Persona creation. I have noticed that many books and articles talk about the usefulness (or not) or personas and delve a bit into the actual production and design of the persona as well as [...]</description>
		<content:encoded><![CDATA[<p>[...] map, as well as place it in the context of Persona creation. I have noticed that many books and articles talk about the usefulness (or not) or personas and delve a bit into the actual production and design of the persona as well as [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Personal Card Set &#8250; Wireframes Magazine</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-15296</link>
		<dc:creator>Personal Card Set &#8250; Wireframes Magazine</dc:creator>
		<pubDate>Thu, 04 Jun 2009 21:08:23 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-15296</guid>
		<description>[...] through active co-creation as opposed to just passive reading. Similarly Johnny Holland recently wrote about personas being more about the process which immerses designers in the findings, than just being about the [...]</description>
		<content:encoded><![CDATA[<p>[...] through active co-creation as opposed to just passive reading. Similarly Johnny Holland recently wrote about personas being more about the process which immerses designers in the findings, than just being about the [...]</p>
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	<item>
		<title>By: Coffee is for Closers. Ought-Nine.</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-5368</link>
		<dc:creator>Coffee is for Closers. Ought-Nine.</dc:creator>
		<pubDate>Sun, 29 Mar 2009 13:31:54 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-5368</guid>
		<description>[...] like modern people, without realization of their own need for reinstantiation? The simulation of mankind qua mankind enters the third millennium destroying old values of artifice as if old values are meant to die, [...]</description>
		<content:encoded><![CDATA[<p>[...] like modern people, without realization of their own need for reinstantiation? The simulation of mankind qua mankind enters the third millennium destroying old values of artifice as if old values are meant to die, [...]</p>
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	<item>
		<title>By: Jeroen van Geel</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-4239</link>
		<dc:creator>Jeroen van Geel</dc:creator>
		<pubDate>Sun, 15 Mar 2009 21:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-4239</guid>
		<description>@rowan Great link! At Fabrique we&#039;re also always trying to evolve our proces, killing documents that are dead from the start. But it is always a difficult decision at the start of a project, since all projects are unique.

@Phillip Thanks, we try to do our best. We&#039;re always thinking on how we can make more of our articles a starting point of discussion and curiosity for our readers. I think the most important point is that for the writers themselves each article must be a search and adventure, stimulating their senses.</description>
		<content:encoded><![CDATA[<p>@rowan Great link! At Fabrique we&#8217;re also always trying to evolve our proces, killing documents that are dead from the start. But it is always a difficult decision at the start of a project, since all projects are unique.</p>
<p>@Phillip Thanks, we try to do our best. We&#8217;re always thinking on how we can make more of our articles a starting point of discussion and curiosity for our readers. I think the most important point is that for the writers themselves each article must be a search and adventure, stimulating their senses.</p>
]]></content:encoded>
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		<title>By: peterpixel writings &#187; Blog Archive &#187; Arguments for the Usage of Personas</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-4184</link>
		<dc:creator>peterpixel writings &#187; Blog Archive &#187; Arguments for the Usage of Personas</dc:creator>
		<pubDate>Sat, 14 Mar 2009 19:04:19 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-4184</guid>
		<description>[...] (Interaction Design focussed blog) wrote quite an interesting article about personas, titled Why shouldn’t I kill personas?. In it he is sort of thinking out loud as to why he perceives personas as still being of value for [...]</description>
		<content:encoded><![CDATA[<p>[...] (Interaction Design focussed blog) wrote quite an interesting article about personas, titled Why shouldn’t I kill personas?. In it he is sort of thinking out loud as to why he perceives personas as still being of value for [...]</p>
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		<title>By: Phillip</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-4179</link>
		<dc:creator>Phillip</dc:creator>
		<pubDate>Sat, 14 Mar 2009 15:48:49 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-4179</guid>
		<description>It&#039;s good to see articles like this that do not have at their center a desire simply to sway opinion. Thanks for your willingness to challenge yourself and others and arrive at a place that perhaps you didn&#039;t expect to.

I am glad this is what Johnny&#039;s up to.

ph</description>
		<content:encoded><![CDATA[<p>It&#8217;s good to see articles like this that do not have at their center a desire simply to sway opinion. Thanks for your willingness to challenge yourself and others and arrive at a place that perhaps you didn&#8217;t expect to.</p>
<p>I am glad this is what Johnny&#8217;s up to.</p>
<p>ph</p>
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		<title>By: Rowan Zajkowski</title>
		<link>http://johnnyholland.org/2009/03/14/why-shouldnt-i-kill-personas/comment-page-1/#comment-4177</link>
		<dc:creator>Rowan Zajkowski</dc:creator>
		<pubDate>Sat, 14 Mar 2009 14:32:44 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=1454#comment-4177</guid>
		<description>Great insights!
I personally also lost part of my faith in Persona&#039;s. 
When I&#039;m submerged into the research and a design process I find it&#039;s hard to see the true value of persona&#039;s, but it is there!

It reminds me of this paragraph of Getting Real which talks about &#039;Dead Documents&#039;:
http://gettingreal.37signals.com/ch11_Dont_Do_Dead_Documents.php

Making things like persona&#039;s sometimes make me feel like making a dead document, but as you can read above, the true value is the process.

Rowan</description>
		<content:encoded><![CDATA[<p>Great insights!<br />
I personally also lost part of my faith in Persona&#8217;s.<br />
When I&#8217;m submerged into the research and a design process I find it&#8217;s hard to see the true value of persona&#8217;s, but it is there!</p>
<p>It reminds me of this paragraph of Getting Real which talks about &#8216;Dead Documents&#8217;:<br />
<a href="http://gettingreal.37signals.com/ch11_Dont_Do_Dead_Documents.php" rel="nofollow" onclick="pageTracker._trackPageview('/outgoing/gettingreal.37signals.com/ch11_Dont_Do_Dead_Documents.php?referer=');">http://gettingreal.37signals.com/ch11_Dont_Do_Dead_Documents.php</a></p>
<p>Making things like persona&#8217;s sometimes make me feel like making a dead document, but as you can read above, the true value is the process.</p>
<p>Rowan</p>
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