Lately I keep posting articles about augmented reality. And although I really like it, I have to admit that it still feels a bit quirky. Printing out a strange symbol and holding it in front of the camera is not the submersion people are looking for. Fortunately I came across a video that showed me that a true experience can be reached.
The video shows a photobook like any other. It doesn’t contain strange symbols with extreme contrast, but is realistic. When holding it in front of a camera magic seems to happen. I really like the simplicity of the graphics used. It’s not 3D, but kept simple… making it a nice experience. A great detail about this video is the camera. Notice how it is combined with a desk lamp, making it natural for people to aim at the part you are reading. This way you don’t have to hold up the book in front of the camera anymore. Really nie.
Hopefully this example will become a standard on which we can experiment further.