Comments on: The viral effect of augmented reality http://johnnyholland.org/2009/03/the-viral-effect-of-augmented-reality/ It's all about interaction Tue, 15 May 2012 15:25:11 +0000 hourly 1 http://wordpress.org/?v=3.3 By: reality applications http://johnnyholland.org/2009/03/the-viral-effect-of-augmented-reality/#comment-107103 reality applications Fri, 05 Mar 2010 07:13:28 +0000 http://johnnyholland.org/?p=1490#comment-107103 [...] AR surveys mr. Kirkpatrick has created to find out how AR is being used for Marketing. Do share yourJohnny Holland It's all about interaction Blog Archive ...For the last months we've seen dozens of augmented reality applications. ... where the writer [...] [...] AR surveys mr. Kirkpatrick has created to find out how AR is being used for Marketing. Do share yourJohnny Holland It's all about interaction Blog Archive …For the last months we've seen dozens of augmented reality applications. … where the writer [...]

]]> By: Alpay Kasal http://johnnyholland.org/2009/03/the-viral-effect-of-augmented-reality/#comment-107102 Alpay Kasal Tue, 19 May 2009 17:34:51 +0000 http://johnnyholland.org/?p=1490#comment-107102 Noah is correct, that kind of jumped out at me. Low level refers to something closer to machine code or the kernel. High level refers to the user interface, buttons and dialogs. Good article, I plan to reference it for a presentation I'm doing soon. Noah is correct, that kind of jumped out at me. Low level refers to something closer to machine code or the kernel. High level refers to the user interface, buttons and dialogs.

Good article, I plan to reference it for a presentation I’m doing soon.

]]> By: Cory O'Brien http://johnnyholland.org/2009/03/the-viral-effect-of-augmented-reality/#comment-107101 Cory O'Brien Sun, 03 May 2009 20:08:13 +0000 http://johnnyholland.org/?p=1490#comment-107101 What I love most about the GE campaign was that it not only had a lot of 'wow' factor, but showed how advertisers can begin to add a lot of info into a single printed page. Rather than being constrained by the page, AR allows designers to think literally outside of, and off of the page, and begin to use the space around the page as a medium as well. http://thefutureofads.com/2009/02/27/ge-plugs-into-the-smart-grid-with-augmented-reality/ What I love most about the GE campaign was that it not only had a lot of ‘wow’ factor, but showed how advertisers can begin to add a lot of info into a single printed page. Rather than being constrained by the page, AR allows designers to think literally outside of, and off of the page, and begin to use the space around the page as a medium as well.

http://thefutureofads.com/2009/02/27/ge-plugs-into-the-smart-grid-with-augmented-reality/

]]> By: Noah Zerkin http://johnnyholland.org/2009/03/the-viral-effect-of-augmented-reality/#comment-107100 Noah Zerkin Tue, 31 Mar 2009 23:08:15 +0000 http://johnnyholland.org/?p=1490#comment-107100 Low-level means difficult to use. High-level means easy. Layers of abstraction. Low-level means difficult to use. High-level means easy. Layers of abstraction.

]]> By: Jeroen van Geel http://johnnyholland.org/2009/03/the-viral-effect-of-augmented-reality/#comment-107099 Jeroen van Geel Wed, 18 Mar 2009 19:40:14 +0000 http://johnnyholland.org/?p=1490#comment-107099 @Michel: you would say so... but augmented reality is a typical example of technology driven innovation. So we should be aware of this. @Michel: you would say so… but augmented reality is a typical example of technology driven innovation. So we should be aware of this.

]]> By: Michel Witter http://johnnyholland.org/2009/03/the-viral-effect-of-augmented-reality/#comment-107098 Michel Witter Wed, 18 Mar 2009 08:07:51 +0000 http://johnnyholland.org/?p=1490#comment-107098 Good thinking Jeroen. Besides thinking about designing for AR also think about 'normal' people. Though incorporating usability research —and personas ;)— should cover this. Not? Good thinking Jeroen.
Besides thinking about designing for AR also think about ‘normal’ people.
Though incorporating usability research —and personas ;) — should cover this. Not?

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