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	<title>Comments on: Metaphor on the brain: Where else would it be</title>
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	<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/</link>
	<description>It&#039;s all about interaction</description>
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		<title>By: quattro pro</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107332</link>
		<dc:creator>quattro pro</dc:creator>
		<pubDate>Thu, 18 Mar 2010 23:26:10 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107332</guid>
		<description>[...] and web stores. They shot a mini photoshoot in front of UNDFTD, and the end result is pretty dope.Johnny Holland It&#039;s all about interaction Blog Archive ...... which organize multiple spreadsheets into multiple display windows, Quattro Pro uses what [...]</description>
		<content:encoded><![CDATA[<p>[...] and web stores. They shot a mini photoshoot in front of UNDFTD, and the end result is pretty dope.Johnny Holland It&#39;s all about interaction Blog Archive &#8230;&#8230; which organize multiple spreadsheets into multiple display windows, Quattro Pro uses what [...]</p>
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		<title>By: Anonymous</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107331</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 29 Jun 2009 06:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107331</guid>
		<description>[...] &quot;Visualizing browser tabs in a useful way . - Reinventing Tabs in the Browser .</description>
		<content:encoded><![CDATA[<p>[...] &quot;Visualizing browser tabs in a useful way . &#8211; Reinventing Tabs in the Browser .</p>
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	<item>
		<title>By: Brad&#8217;s Ramblings &#187; Links for 5/25 - 5/29</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107330</link>
		<dc:creator>Brad&#8217;s Ramblings &#187; Links for 5/25 - 5/29</dc:creator>
		<pubDate>Tue, 02 Jun 2009 12:00:20 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107330</guid>
		<description>[...] to sell, hands down. This post gives some good pointers that makes it a tad bit easier though.  Metaphor On The Brain - Why are metaphors important? Read Dave Malouf discuss the history of them and why they are not [...]</description>
		<content:encoded><![CDATA[<p>[...] to sell, hands down. This post gives some good pointers that makes it a tad bit easier though.  Metaphor On The Brain &#8211; Why are metaphors important? Read Dave Malouf discuss the history of them and why they are not [...]</p>
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		<title>By: Neal Johnson</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107329</link>
		<dc:creator>Neal Johnson</dc:creator>
		<pubDate>Fri, 29 May 2009 02:12:28 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107329</guid>
		<description>In &quot;More Than Cool Reason: A Field Guide to Poetic Metaphor&quot;, George Lakoff and Mark Turner present a fascinating theoretical model (dubbed &quot;The Great Chain of Being&quot;) explaining what they contend are the regular and predictable mechanisms that define the power and utility of a given metaphor.

The authors use cross-cultural examples of proverbs to illustrate their model, suggesting that the human cognitive experience of creating, learning, and using poetic metaphor is universal.

Highly recommended to anyone looking for a theoretical model for analyzing how well a metaphor is likely to function when unleashed on the world as a teaching tools, or even a bit of software/hardware interaction.</description>
		<content:encoded><![CDATA[<p>In &#8220;More Than Cool Reason: A Field Guide to Poetic Metaphor&#8221;, George Lakoff and Mark Turner present a fascinating theoretical model (dubbed &#8220;The Great Chain of Being&#8221;) explaining what they contend are the regular and predictable mechanisms that define the power and utility of a given metaphor.</p>
<p>The authors use cross-cultural examples of proverbs to illustrate their model, suggesting that the human cognitive experience of creating, learning, and using poetic metaphor is universal.</p>
<p>Highly recommended to anyone looking for a theoretical model for analyzing how well a metaphor is likely to function when unleashed on the world as a teaching tools, or even a bit of software/hardware interaction.</p>
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		<title>By: John Light</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107328</link>
		<dc:creator>John Light</dc:creator>
		<pubDate>Wed, 27 May 2009 18:15:38 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107328</guid>
		<description>Metaphors can be useful for UI, but they are best left to the user, not the designer.  Every metaphor has its limits, and only the person who creates it will be happy with the limits.  If I make a methaphor (&quot;This screen looks like a desktop&quot;), I know what the limits of the metaphor are.  If the designer makes something look like a desktop, it will work right up to the point where the user&#039;s understanding differs from the designer&#039;s.  That may be good enough, but it might not.

I would rather make a UI that is obvious and intuitive, even if there is no metaphor to describe it.  I believe this is best done by providing a UI that draws on our precognitive perceptions.  That is, it should grab our brains at a level below where metaphor operates.  A good example of this is the use of meaningful images.  Several early suggestions involve providing arrays of scaled images of web pages.  While I think all of them have a long way to go, they have the essential element of being visceral, going right to the bottom of what it means to be human.</description>
		<content:encoded><![CDATA[<p>Metaphors can be useful for UI, but they are best left to the user, not the designer.  Every metaphor has its limits, and only the person who creates it will be happy with the limits.  If I make a methaphor (&#8220;This screen looks like a desktop&#8221;), I know what the limits of the metaphor are.  If the designer makes something look like a desktop, it will work right up to the point where the user&#8217;s understanding differs from the designer&#8217;s.  That may be good enough, but it might not.</p>
<p>I would rather make a UI that is obvious and intuitive, even if there is no metaphor to describe it.  I believe this is best done by providing a UI that draws on our precognitive perceptions.  That is, it should grab our brains at a level below where metaphor operates.  A good example of this is the use of meaningful images.  Several early suggestions involve providing arrays of scaled images of web pages.  While I think all of them have a long way to go, they have the essential element of being visceral, going right to the bottom of what it means to be human.</p>
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		<title>By: Paul</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107327</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Tue, 26 May 2009 14:59:40 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107327</guid>
		<description>Thought I&#039;d post this here since I can&#039;t be arsed making a mock up and a video(!) etc for the Mozilla Labs thing.  The comments here seem fairly switched on so maybe someone else finds these thoughts useful.

I just read Oliver Reichenstein&#039;s proposal (http://informationarchitects.jp/designing-firefox-32/)
It does seem to be just a nicer view of bookmarks and history. Maybe if they&#039;re presented better I&#039;d use them more but the two problems I see are: Bookmarks need effort/thought to organise and sites must be important enough to save for later, while History is a mix of sites I&#039;m interested in and others that I was just passing through, ie lots of noise.

The thing I find useful about tabs is their &#039;ad hoc&#039; nature. I tend to create ad hoc groups of tabs by opening a new browser window for each group. Even my girlfriend has worked out how to do this too. I very rarely would want to save these groups permanently (or bookmark any of the sites). It would be handy to be able get back one of the groups I had open yesterday though.

The main thing I find annoying about the current mode in browsers is that it&#039;s often hard to quickly find a particular tab once I have lots of them open. The windows task-bar only shows the title of the currently selected tab, and the browser&#039;s horizontal tab-bar means that the page titles get truncated to just the first part (which will usually be common between pages on the same site).

Being a browser snob I&#039;ve never actually tried IE8 but it sounds like they have taken a step in the right direction, with a method for automatically creating ad hoc tab groups:
http://blogs.msdn.com/ie/archive/2008/09/30/ie8-tab-grouping.aspx

I really like the idea, but the implementation (single row of colour-coded tabs!) seems awful.

What I think would be good is if there was some kind of view in the browser I could use to get a clear map of the groups and tabs I have open, to easily find the page I want to switch to.  This might be a full-page view or just a sidebar.

It&#039;s interesting chofmann&#039;s comment above about how &#039;tabs&#039; became divorced from the notebook metaphor. So now every page is it&#039;s own tab, which would be a strange notebook.

Maybe the &#039;groups&#039; become the tabs and the individual pages become items in a sidebar list.

Groups need to be identified somehow. Ideally without me having to manually &#039;name&#039; them. Maybe it could do something clever with the content of the pages in each group, eg pick out shared keywords.</description>
		<content:encoded><![CDATA[<p>Thought I&#8217;d post this here since I can&#8217;t be arsed making a mock up and a video(!) etc for the Mozilla Labs thing.  The comments here seem fairly switched on so maybe someone else finds these thoughts useful.</p>
<p>I just read Oliver Reichenstein&#8217;s proposal (<a href="http://informationarchitects.jp/designing-firefox-32/" rel="nofollow">http://informationarchitects.jp/designing-firefox-32/</a>)<br />
It does seem to be just a nicer view of bookmarks and history. Maybe if they&#8217;re presented better I&#8217;d use them more but the two problems I see are: Bookmarks need effort/thought to organise and sites must be important enough to save for later, while History is a mix of sites I&#8217;m interested in and others that I was just passing through, ie lots of noise.</p>
<p>The thing I find useful about tabs is their &#8216;ad hoc&#8217; nature. I tend to create ad hoc groups of tabs by opening a new browser window for each group. Even my girlfriend has worked out how to do this too. I very rarely would want to save these groups permanently (or bookmark any of the sites). It would be handy to be able get back one of the groups I had open yesterday though.</p>
<p>The main thing I find annoying about the current mode in browsers is that it&#8217;s often hard to quickly find a particular tab once I have lots of them open. The windows task-bar only shows the title of the currently selected tab, and the browser&#8217;s horizontal tab-bar means that the page titles get truncated to just the first part (which will usually be common between pages on the same site).</p>
<p>Being a browser snob I&#8217;ve never actually tried IE8 but it sounds like they have taken a step in the right direction, with a method for automatically creating ad hoc tab groups:<br />
<a href="http://blogs.msdn.com/ie/archive/2008/09/30/ie8-tab-grouping.aspx" rel="nofollow">http://blogs.msdn.com/ie/archive/2008/09/30/ie8-tab-grouping.aspx</a></p>
<p>I really like the idea, but the implementation (single row of colour-coded tabs!) seems awful.</p>
<p>What I think would be good is if there was some kind of view in the browser I could use to get a clear map of the groups and tabs I have open, to easily find the page I want to switch to.  This might be a full-page view or just a sidebar.</p>
<p>It&#8217;s interesting chofmann&#8217;s comment above about how &#8216;tabs&#8217; became divorced from the notebook metaphor. So now every page is it&#8217;s own tab, which would be a strange notebook.</p>
<p>Maybe the &#8216;groups&#8217; become the tabs and the individual pages become items in a sidebar list.</p>
<p>Groups need to be identified somehow. Ideally without me having to manually &#8216;name&#8217; them. Maybe it could do something clever with the content of the pages in each group, eg pick out shared keywords.</p>
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		<title>By: yann le coroller</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107326</link>
		<dc:creator>yann le coroller</dc:creator>
		<pubDate>Tue, 26 May 2009 07:36:50 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107326</guid>
		<description>I still have problem with the very definition of the job to do, when you say : &quot;1. dissect the existing problems&quot; I would prefer that you define the problem to solve. I discussed that on the mozilla forum and I had some answers but maybe you can give me others. For Now I listed three problems : 1/scalability 2/ fast access 3/dealing with webapp and I came up with proposition regarding those.
I think that one of the best and broad innovation in UI design lately (besides tabs ;) is in the MS ribbon and they did it on a very precise analysis of user behaviors and need, the story of the ribbon is just a delight to read : http://blogs.msdn.com/jensenh/
And I think that here we try hard to solve a problem that is not very well defined so if you can help me better understand it that would be great. From my perspective I think tabs are great and only needs a few minor tweaks to stay efficient up to 60 ones which is pretty much one can deal with before going crazy. Thanks in advance, yann.</description>
		<content:encoded><![CDATA[<p>I still have problem with the very definition of the job to do, when you say : &#8220;1. dissect the existing problems&#8221; I would prefer that you define the problem to solve. I discussed that on the mozilla forum and I had some answers but maybe you can give me others. For Now I listed three problems : 1/scalability 2/ fast access 3/dealing with webapp and I came up with proposition regarding those.<br />
I think that one of the best and broad innovation in UI design lately (besides tabs <img src='http://johnnyholland.org/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  is in the MS ribbon and they did it on a very precise analysis of user behaviors and need, the story of the ribbon is just a delight to read : <a href="http://blogs.msdn.com/jensenh/" rel="nofollow">http://blogs.msdn.com/jensenh/</a><br />
And I think that here we try hard to solve a problem that is not very well defined so if you can help me better understand it that would be great. From my perspective I think tabs are great and only needs a few minor tweaks to stay efficient up to 60 ones which is pretty much one can deal with before going crazy. Thanks in advance, yann.</p>
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		<title>By: chofmann</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107325</link>
		<dc:creator>chofmann</dc:creator>
		<pubDate>Sat, 23 May 2009 22:45:32 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107325</guid>
		<description>Thinking more about this and your comment:

&gt; All metaphors should have a solid analog in the physical or
&gt; tangible universe and Tabs is clearly in that category. When
&gt; a metaphor fails, you should go back to its analog. Does it
&gt; fail in that space? If it does maybe it means the metaphor
&gt; itself is inappropriate.

You can from that link about the quatto pro 1.0 for windows release, the orginal metaphor was not &quot;tabs&quot;,  it was &quot;the note book&quot; metaphor.

Maybe somewhere along the way we got lost and it became just tabs.   A notebook allows the user to do a little work to not only arrange collections of information in 3d (depth), but but by opening the ring binder the pages can be organized under (tab) categories.

If you take Matts comment above:

&gt; web browser has semantic information about what resides in
&gt; each tab and how that location was reached.

or even the simple notion of a tab listing each domain and on hover you might get a drop down of other pages on that domain you might come up with something interesting.

A Tabbar looking like

[google][facebook][linked-in][nytimes]

and hover over the [google] tab gets any pages or apps that you might have opened within the google.com domain

[google]
[gmai]
[search]
[docs - budget page I&#039;m working on]

-chofmann</description>
		<content:encoded><![CDATA[<p>Thinking more about this and your comment:</p>
<p>&gt; All metaphors should have a solid analog in the physical or<br />
&gt; tangible universe and Tabs is clearly in that category. When<br />
&gt; a metaphor fails, you should go back to its analog. Does it<br />
&gt; fail in that space? If it does maybe it means the metaphor<br />
&gt; itself is inappropriate.</p>
<p>You can from that link about the quatto pro 1.0 for windows release, the orginal metaphor was not &#8220;tabs&#8221;,  it was &#8220;the note book&#8221; metaphor.</p>
<p>Maybe somewhere along the way we got lost and it became just tabs.   A notebook allows the user to do a little work to not only arrange collections of information in 3d (depth), but but by opening the ring binder the pages can be organized under (tab) categories.</p>
<p>If you take Matts comment above:</p>
<p>&gt; web browser has semantic information about what resides in<br />
&gt; each tab and how that location was reached.</p>
<p>or even the simple notion of a tab listing each domain and on hover you might get a drop down of other pages on that domain you might come up with something interesting.</p>
<p>A Tabbar looking like</p>
<p>[google][facebook][linked-in][nytimes]</p>
<p>and hover over the [google] tab gets any pages or apps that you might have opened within the google.com domain</p>
<p>[google]<br />
[gmai]<br />
[search]<br />
[docs - budget page I'm working on]</p>
<p>-chofmann</p>
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		<title>By: Matt</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107324</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Sat, 23 May 2009 18:06:24 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107324</guid>
		<description>While your analysis and explanations are wonderful, the core issue of what a tab represents (and what it is used for) is a larger part of the issue.  Tabs within applications are not solving an application problem, but an operating system problem.  With the context of a web browser, tabs are most frequently used as a window organization method.  Rather than have 20 browser windows open, the user has one browser window with 20 tabs.  The difference between this and an operating systems taskbar (dockbar, or whatever the particular OS happens to call it) is that the web browser has semantic information about what resides in each tab and how that location was reached.

To properly address the issue, the navigation and usage concepts of the web browser need to be approached not as a collection of distinct, unique locations, but instead as a an organization of document views.  I have come up with a few concepts, none of which have been submitted.  The issue with each of them (and in my opinion, many of the already submitted concepts) is ease of use and screen real estate.  You cannot assume that every user has a widescreen monitor and that every webpage doesn&#039;t fill up the entire window.  From a usability perspective, if the &quot;document display&quot; the user is looking for cannot be seen, conceptually, it is gone, lost.

Users understand that when they want a &quot;new&quot; thing, it will take two clicks.  To go to something they already have open, it should be a one click process.  Unfortunately (or maybe fortunately), this means an entirely new, completely foreign, metaphor is needed to replace tabs that keeps the same space conservation but is expandable to a reasonable infinity.</description>
		<content:encoded><![CDATA[<p>While your analysis and explanations are wonderful, the core issue of what a tab represents (and what it is used for) is a larger part of the issue.  Tabs within applications are not solving an application problem, but an operating system problem.  With the context of a web browser, tabs are most frequently used as a window organization method.  Rather than have 20 browser windows open, the user has one browser window with 20 tabs.  The difference between this and an operating systems taskbar (dockbar, or whatever the particular OS happens to call it) is that the web browser has semantic information about what resides in each tab and how that location was reached.</p>
<p>To properly address the issue, the navigation and usage concepts of the web browser need to be approached not as a collection of distinct, unique locations, but instead as a an organization of document views.  I have come up with a few concepts, none of which have been submitted.  The issue with each of them (and in my opinion, many of the already submitted concepts) is ease of use and screen real estate.  You cannot assume that every user has a widescreen monitor and that every webpage doesn&#8217;t fill up the entire window.  From a usability perspective, if the &#8220;document display&#8221; the user is looking for cannot be seen, conceptually, it is gone, lost.</p>
<p>Users understand that when they want a &#8220;new&#8221; thing, it will take two clicks.  To go to something they already have open, it should be a one click process.  Unfortunately (or maybe fortunately), this means an entirely new, completely foreign, metaphor is needed to replace tabs that keeps the same space conservation but is expandable to a reasonable infinity.</p>
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		<title>By: chofmann</title>
		<link>http://johnnyholland.org/2009/05/metaphor-on-the-brain/#comment-107323</link>
		<dc:creator>chofmann</dc:creator>
		<pubDate>Fri, 22 May 2009 03:42:29 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2187#comment-107323</guid>
		<description>Hey Johnny,

Great Article, but just to set the record strait it was quattro pro 1.0 for windows that started the wave of tab use for spreadsheets and windows applications...

From the far away land of 1993 when the desktop was in the middle of a revolution ;-)

http://findarticles.com/p/articles/mi_m1563/is_n2_v12/ai_13990661/

&quot;... Quattro Pro provides a new twist on the old concept of working with numbers. Unlike Excel and 1-2-3 for Windows, which organize multiple spreadsheets into multiple display windows, Quattro Pro uses what Borland calls a Notebook metaphor. Individual spreadsheets in a Quattro Pro file are represented by separate tabs, running across the bottom of a stylized Notebook display. Initially marked with single letters (A, B, C, and so forth), the tabs may be assigned representative names. Quattro Pro&#039;s Notebook metaphor results in a display that&#039;s much less cluttered than either the Lotus or Excel screen and multiple spreadsheets that are much easier to access on the fly.&quot;

Right click context menus and &#039;object inspection&#039; were also a big innovations in that quattro pro release.   It was an amazing time.   Check out the price for those innovations

  LIST PRICE: $495
  AVERAGE STREET PRICE: $305

Shortly after that Microsoft did tabs, drove the price of spreadsheet apps to $15 a box, integrated it into the office suite and killed off Borland.

Its good to see we are on the path to reexamine tabs a meer 16 years later.  Your three points of advice on what to look at next are a good direction.  If you ask a new or novice user to describe describe the web you get amazing and sometimes bizzare answers.  I would venture to say average person has trouble understanding the connection and relationship between their browser application, internet service provider, search provider, and websites and web applications.  Its all bound up in a hairball to them and what comes out is stuff like &quot;the blue &#039;e&#039; is my internet&quot;, and &quot;if I use firefox will I still be able to able to get to my mail (e.g. webmail)&quot;

It seem like stuff like that is going to make it hard to get a visualization of &quot;a data delivery system and is a window of a cloud-based computing architecture&quot;

Is there some general user education needed or can we design something with a metaphor that catches the imagination and helps to explain away the complexity of the web.

-chofmann</description>
		<content:encoded><![CDATA[<p>Hey Johnny,</p>
<p>Great Article, but just to set the record strait it was quattro pro 1.0 for windows that started the wave of tab use for spreadsheets and windows applications&#8230;</p>
<p>From the far away land of 1993 when the desktop was in the middle of a revolution <img src='http://johnnyholland.org/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p><a href="http://findarticles.com/p/articles/mi_m1563/is_n2_v12/ai_13990661/" rel="nofollow">http://findarticles.com/p/articles/mi_m1563/is_n2_v12/ai_13990661/</a></p>
<p>&#8220;&#8230; Quattro Pro provides a new twist on the old concept of working with numbers. Unlike Excel and 1-2-3 for Windows, which organize multiple spreadsheets into multiple display windows, Quattro Pro uses what Borland calls a Notebook metaphor. Individual spreadsheets in a Quattro Pro file are represented by separate tabs, running across the bottom of a stylized Notebook display. Initially marked with single letters (A, B, C, and so forth), the tabs may be assigned representative names. Quattro Pro&#8217;s Notebook metaphor results in a display that&#8217;s much less cluttered than either the Lotus or Excel screen and multiple spreadsheets that are much easier to access on the fly.&#8221;</p>
<p>Right click context menus and &#8216;object inspection&#8217; were also a big innovations in that quattro pro release.   It was an amazing time.   Check out the price for those innovations</p>
<p>  LIST PRICE: $495<br />
  AVERAGE STREET PRICE: $305</p>
<p>Shortly after that Microsoft did tabs, drove the price of spreadsheet apps to $15 a box, integrated it into the office suite and killed off Borland.</p>
<p>Its good to see we are on the path to reexamine tabs a meer 16 years later.  Your three points of advice on what to look at next are a good direction.  If you ask a new or novice user to describe describe the web you get amazing and sometimes bizzare answers.  I would venture to say average person has trouble understanding the connection and relationship between their browser application, internet service provider, search provider, and websites and web applications.  Its all bound up in a hairball to them and what comes out is stuff like &#8220;the blue &#8216;e&#8217; is my internet&#8221;, and &#8220;if I use firefox will I still be able to able to get to my mail (e.g. webmail)&#8221;</p>
<p>It seem like stuff like that is going to make it hard to get a visualization of &#8220;a data delivery system and is a window of a cloud-based computing architecture&#8221;</p>
<p>Is there some general user education needed or can we design something with a metaphor that catches the imagination and helps to explain away the complexity of the web.</p>
<p>-chofmann</p>
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