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	<title>Comments on: What is an Experience Strategy?</title>
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	<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/</link>
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		<title>By: Twitter Trackbacks for Johnny Holland - It’s all about interaction » Blog Archive » What is an Experience Strategy? [johnnyholland.org] on Topsy.com</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-24681</link>
		<dc:creator>Twitter Trackbacks for Johnny Holland - It’s all about interaction » Blog Archive » What is an Experience Strategy? [johnnyholland.org] on Topsy.com</dc:creator>
		<pubDate>Sat, 29 Aug 2009 10:24:22 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-24681</guid>
		<description>[...] Johnny Holland - It’s all about interaction » Blog Archive » What is an Experience Strategy?  johnnyholland.org/magazine/2009/06/what-is-an-experience-strategy &#8211; view page &#8211; cached  We often discuss the need for us to be designing for an experience. And we talk about the importance of experience design - and design generally - playing a strategic role in business decisions. But we’re less forthcoming when it comes to discussing what is an experience strategy? &#8212; From the page [...]</description>
		<content:encoded><![CDATA[<p>[...] Johnny Holland &#8211; It’s all about interaction » Blog Archive » What is an Experience Strategy?  johnnyholland.org/magazine/2009/06/what-is-an-experience-strategy &ndash; view page &ndash; cached  We often discuss the need for us to be designing for an experience. And we talk about the importance of experience design &#8211; and design generally &#8211; playing a strategic role in business decisions. But we’re less forthcoming when it comes to discussing what is an experience strategy? &mdash; From the page [...]</p>
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		<title>By: Experience strategy - the &#8216;lost&#8217; symphony &#171; Meld Consulting</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-18975</link>
		<dc:creator>Experience strategy - the &#8216;lost&#8217; symphony &#171; Meld Consulting</dc:creator>
		<pubDate>Mon, 06 Jul 2009 10:22:50 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-18975</guid>
		<description>[...] the sheet music that helps your organization play in sync, in tune and in harmony? It&#8217;s your experience strategy, of [...]</description>
		<content:encoded><![CDATA[<p>[...] the sheet music that helps your organization play in sync, in tune and in harmony? It&#8217;s your experience strategy, of [...]</p>
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		<title>By: Steve Baty</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-16087</link>
		<dc:creator>Steve Baty</dc:creator>
		<pubDate>Sat, 13 Jun 2009 00:02:40 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-16087</guid>
		<description>I think it&#039;s important to clarify that the overall experience is what counts, and sometimes a single part of the experience can be the game-changer. But that single component is not enough on its own: it needs the other pieces of the offering in order to be effective; in order *to be* an offering.

But its also true that some industries are rife with bad service, bad products, bad experiences: until someone does things differently and changes the basis for competition. The iMac didn&#039;t put every other computer manufacturer out of business, but it&#039;s influence on computer chassis design - the industrial design of computer hardware - is evident to this day.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s important to clarify that the overall experience is what counts, and sometimes a single part of the experience can be the game-changer. But that single component is not enough on its own: it needs the other pieces of the offering in order to be effective; in order *to be* an offering.</p>
<p>But its also true that some industries are rife with bad service, bad products, bad experiences: until someone does things differently and changes the basis for competition. The iMac didn&#8217;t put every other computer manufacturer out of business, but it&#8217;s influence on computer chassis design &#8211; the industrial design of computer hardware &#8211; is evident to this day.</p>
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		<title>By: Phillip</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-16007</link>
		<dc:creator>Phillip</dc:creator>
		<pubDate>Fri, 12 Jun 2009 16:38:56 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-16007</guid>
		<description>Like @Mike, I wish it were true that an organization would fail quickly with an inferior offering of product/service.  The US cable industry is proof otherwise.</description>
		<content:encoded><![CDATA[<p>Like @Mike, I wish it were true that an organization would fail quickly with an inferior offering of product/service.  The US cable industry is proof otherwise.</p>
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		<title>By: Twitted by matthew57</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-15945</link>
		<dc:creator>Twitted by matthew57</dc:creator>
		<pubDate>Fri, 12 Jun 2009 10:10:02 +0000</pubDate>
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		<description>[...] This post was Twitted by matthew57 - Real-url.org [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by matthew57 &#8211; Real-url.org [...]</p>
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		<title>By: Twitted by vasiliykiryanov</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-15756</link>
		<dc:creator>Twitted by vasiliykiryanov</dc:creator>
		<pubDate>Thu, 11 Jun 2009 07:11:28 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-15756</guid>
		<description>[...] This post was Twitted by vasiliykiryanov - Real-url.org [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by vasiliykiryanov &#8211; Real-url.org [...]</p>
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		<title>By: Johnny Holland - It&#8217;s all about interaction &#187; Blog Archive &#187; Book review: A Project Guide to UX Design</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-15716</link>
		<dc:creator>Johnny Holland - It&#8217;s all about interaction &#187; Blog Archive &#187; Book review: A Project Guide to UX Design</dc:creator>
		<pubDate>Wed, 10 Jun 2009 19:34:02 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-15716</guid>
		<description>[...] experience designer, experience strategy &#8230; as far as words go, right now everything around UX design is still up for grabs. However, [...]</description>
		<content:encoded><![CDATA[<p>[...] experience designer, experience strategy &#8230; as far as words go, right now everything around UX design is still up for grabs. However, [...]</p>
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		<title>By: Mike</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-15689</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Wed, 10 Jun 2009 10:22:22 +0000</pubDate>
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		<description>&quot;We’ll go out of business quickly if our offering is inferior.&quot;

Tell that to Microsoft.
Actually, I know what you mean, but it does represent a rather large generalisation, and contradicts what you had just said, which is that it is the overall package that counts most, not each detail: sometimes one killer feature (interoperability) outdoes all the other features.</description>
		<content:encoded><![CDATA[<p>&#8220;We’ll go out of business quickly if our offering is inferior.&#8221;</p>
<p>Tell that to Microsoft.<br />
Actually, I know what you mean, but it does represent a rather large generalisation, and contradicts what you had just said, which is that it is the overall package that counts most, not each detail: sometimes one killer feature (interoperability) outdoes all the other features.</p>
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		<title>By: Max Design - standards based web design, development and training &#187; Some links for light reading (9/6/09)</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-15549</link>
		<dc:creator>Max Design - standards based web design, development and training &#187; Some links for light reading (9/6/09)</dc:creator>
		<pubDate>Mon, 08 Jun 2009 21:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-15549</guid>
		<description>[...] What is an Experience Strategy? [...]</description>
		<content:encoded><![CDATA[<p>[...] What is an Experience Strategy? [...]</p>
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		<title>By: Twitted by schoos</title>
		<link>http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/comment-page-1/#comment-15546</link>
		<dc:creator>Twitted by schoos</dc:creator>
		<pubDate>Mon, 08 Jun 2009 17:28:49 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=2342#comment-15546</guid>
		<description>[...] This post was Twitted by schoos - Real-url.org [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by schoos &#8211; Real-url.org [...]</p>
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