Good stuff man! I’m intrigued by a couple things: what the moods are in relation to; and what else might be added to the cycle of exploration.

Moods: it would be interesting to come up with a set of social moods for use in social media. addressing the generic question “how does this make feel, socially?” and perhaps including mood relations like: invited, welcomed, excluded, bored, fascinated, attracted, and so on.

Cycle of Exploration: i’m not sure i understand how “imagine,” “research,” and “try-on” are related, but you suggest coming up with others, so how about: imagine, anticipate, expect, reflect, want, recommend, own? Again, it would be interesting to socialize this, and craft a few reflections that touch on common social interactions: recommending, rating, reviewing, sharing, commenting, etc. Insofar as those are social acts a user might engage in around the brand/product experience.

Don’t know if I grasped the cycles, but it’s intriguing. And in either case, seems to suggest you’re hoping to tease out the user’s disposition.

cheers,
adrian

–Ira Laefsky

What I really like about this technique is that it provides the designer with such a rich insight into the user’s context, and their emotional and mental stance with respect the problem space, without any real overhead in terms of research.

So I love the efficiency and the economy of the technique.

I’m interested in whether you think these would work with audience segmentation types other than personas. It seems suited to models that are already structured around a lifecycle, but can equally provide an insight into simple demographic and psychographic audience segmentations.

Steve