http://www.dmi.org/dmi/html/publications/news/viewpoints/connect_vp_sp.htm

Has adequate time been allocated to:

1. Articulate the Product and UX Vision?
2. Communicate it the Vision and Values clearly?

Are people able to:

3. Hold onto the Vision, Design Tenets and Values along the way
4. Revisit it and know when and why you need to go against the original values
5. Scope and focus correctly so you are building the right thing and testing assumptions through research along the way

A reasonable amount of dependency on “corporate culture” – http://www.portigal.com/news/new-article-the-cultures-of-design-at-dmi/

Good discussion.

rgds,
Dan

By doing this research we start to understand. And this is especially important when you are designing products that are not unique (what 99% of us do all the time). The products we design, digital or physical, aren’t revolutionary. So in order to stand out we must start diving into it and understand what makes it stand out in that particular field. These are often things you trully understand when you dove into the world. E.g.: finding out that people really don’t like the product, but they love the service behind it. When your product manager tells this you get a feeling, but when you hear this from the users themselves… you will value it and defend it until the end. It will be a driving force instead of just a rule.