Comments on: Low-Hanging Fruit and Penny Stocks http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/ It's all about interaction Thu, 17 May 2012 15:57:16 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Mr. Phil Henderson’s Stupidly Simple SEO System: A Revealing Review | iBuzz4Leads http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111246 Mr. Phil Henderson’s Stupidly Simple SEO System: A Revealing Review | iBuzz4Leads Sat, 15 May 2010 22:30:34 +0000 http://johnnyholland.org/?p=6721#comment-111246 [...] » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all about interaction &r... [...] [...] » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all about interaction &r… [...]

]]> By: Planning Your UX Strategy | Jan's Notes http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111245 Planning Your UX Strategy | Jan's Notes Sat, 08 May 2010 18:24:40 +0000 http://johnnyholland.org/?p=6721#comment-111245 [...] by collecting any low hanging fruit, now. How the plan is laid out may vary depending on your organisation’s needs, but it typically [...] [...] by collecting any low hanging fruit, now. How the plan is laid out may vary depending on your organisation’s needs, but it typically [...]

]]> By: » Planning Your UX Strategy Johnny Holland – It's all about interaction » Blog Archive http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111244 » Planning Your UX Strategy Johnny Holland – It's all about interaction » Blog Archive Fri, 16 Apr 2010 11:17:36 +0000 http://johnnyholland.org/?p=6721#comment-111244 [...] by collecting any low hanging fruit, now. How the plan is laid out may vary depending on your organisation’s needs, but it typically [...] [...] by collecting any low hanging fruit, now. How the plan is laid out may vary depending on your organisation’s needs, but it typically [...]

]]> By: Link Love 26 March 2010 http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111243 Link Love 26 March 2010 Fri, 26 Mar 2010 05:39:21 +0000 http://johnnyholland.org/?p=6721#comment-111243 [...] Low Hanging Fruit & Penny Stocks – Jared Spool writes over at Johnny Holland on Fixing User Experience problems. [...] [...] Low Hanging Fruit & Penny Stocks – Jared Spool writes over at Johnny Holland on Fixing User Experience problems. [...]

]]> By: 'Triple Crown Championship Snowboarding' for Wii has Shipped to … | Snowboarding Leisure Knowledge http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111242 'Triple Crown Championship Snowboarding' for Wii has Shipped to … | Snowboarding Leisure Knowledge Wed, 24 Mar 2010 17:16:56 +0000 http://johnnyholland.org/?p=6721#comment-111242 [...] » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all … [...] [...] » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all … [...]

]]> By: Tweets that mention » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all about interaction » Blog Archive -- Topsy.com http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111241 Tweets that mention » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all about interaction » Blog Archive -- Topsy.com Wed, 24 Mar 2010 09:17:31 +0000 http://johnnyholland.org/?p=6721#comment-111241 [...] This post was mentioned on Twitter by Jared M. Spool, purplehayz, Jeroen van Geel, Dave Malouf, Rich Wand and others. Rich Wand said: RT @jmspool: Welcome to the world of Low Hanging Fruit & Penny Stocks - My New Johnny Holland article: http://bit.ly/9UXTql #ux #usability [...] [...] This post was mentioned on Twitter by Jared M. Spool, purplehayz, Jeroen van Geel, Dave Malouf, Rich Wand and others. Rich Wand said: RT @jmspool: Welcome to the world of Low Hanging Fruit & Penny Stocks – My New Johnny Holland article: http://bit.ly/9UXTql #ux #usability [...]

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]]> By: A Penny For Them | Happy to Recommend - The Blog http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111238 A Penny For Them | Happy to Recommend - The Blog Tue, 23 Mar 2010 22:44:02 +0000 http://johnnyholland.org/?p=6721#comment-111238 [...] » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all … [...] [...] » Low-Hanging Fruit and Penny Stocks Johnny Holland – It's all … [...]

]]> By: Rob Jones http://johnnyholland.org/2010/03/low-hanging-fruit-and-penny-stocks/#comment-111237 Rob Jones Tue, 23 Mar 2010 13:52:38 +0000 http://johnnyholland.org/?p=6721#comment-111237 Jared: Excellent Article! I would say a large part of my consultancy business is picking off the "low hanging fruit", and my clients are happy with this service. Getting *beyond* this stage is tough. Even though they have conducted no user research, most companies really believe they already understand their users and their goals very well; as a result, they can't justify the time and expense of completely re-factoring their applications. Which is a shame, because quite often it's these same companies that *know* they have some pretty serious usability issues. So I guess my point is, unless the organization as a whole is motivated to move beyond the "low hanging fruit" phase, there's not a lot the UX folks can do by themselves. Except accept diminishing returns over time. But hey, you can always change the icons. Jared:

Excellent Article!

I would say a large part of my consultancy business is picking off the “low hanging fruit”, and my clients are happy with this service. Getting *beyond* this stage is tough. Even though they have conducted no user research, most companies really believe they already understand their users and their goals very well; as a result, they can’t justify the time and expense of completely re-factoring their applications. Which is a shame, because quite often it’s these same companies that *know* they have some pretty serious usability issues.

So I guess my point is, unless the organization as a whole is motivated to move beyond the “low hanging fruit” phase, there’s not a lot the UX folks can do by themselves. Except accept diminishing returns over time. But hey, you can always change the icons.

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