Radio Johnny: Louis Rosenfeld ~ IA Summit, Corporate Strategy, and Rosenfeld Media
Jeff Parks
on
May 24th, 2010 
Today on Radio Johnny, Jeff Parks talks with co-founder of the IAI, author of O’Reilly’s Information Architecture for the World Wide Web, and founder of Rosenfeld Media, Louis Rosenfeld. Lou shares feedback from his impromptu session at the 11th Annual Information Architecture Summit; ideas for a decision making framework within larger organizations; as well as upcoming publications and future plans for Rosenfeld Media.
Listen to the show
Show Time: 40 minutes 47 seconds
Quotes
I think we should actually be providing not necessarily more tracks [for the IA Summit] but more ways to engage with each other. Instead of having the extremes of hearing a presentation or in the hall way interacting with each other….why not look at it in an onion layer model where there’s different levels of engagement and ways to engage with other people, businesses, or products.
[When working with clients] It’s more like defining things like specific methods…to help them understand and see the value in content modeling and other little niches like that, helping clients build out their toolkit.
Trying to figure out frameworks for decision making within large organizations that can take into account different perspectives. I don’t want to tell someone who is a business analyst how to do their job, I want to learn from them. But I also want them to see the value I bring; which is different.
Summary
Louis Rosenfeld shares feedback from an impromptu session he lead at the 11th Annual Information Architecture Summit in an effort to both share ideas and learn from attendees about how to create an even greater experience for all in the future.
Lou also talks about the need to find a balance between those who understand “how” people are accessing information with those who can articulate “why” people are engaging. This need has inspired Lou to begin looking at creating a decision making framework that acknowledges both the data captured by the organization and the people who are every organizations’ “raison d’être”.
Show Notes
Other conferences mentioned during this conversation: Interaction Design Conference; UX London; UX Lisbon
Lou is continuing workshops with Steve Krug in London this year; dates to be determined. Stay tuned!
Podcast discussion with thought leaders and attendees at the 11th Annual IA Summit about new ideas for the IA Summit
Content Strategy Meet-Up in Ottawa by Kristina Mausser
Books published by Rosenfeld Media at the time of this publication include:
Storytelling for User Experience – Crafting Stories for Better Design by Whitney Quesenbery & Kevin Brooks
Remote Research – Real Users. Real Time. Real Research. by Nate Bolt & Tony Tulathimutte
Prototyping – A Practitioners Guide to Prototyping by Todd Zaki Warfel
Card Sorting – Designing Usable Categories by Donna Spencer
Design is the Problem – The Future of Design Must be Sustainable by Nathan Shedroff
Web Form Design – Filling in the Blanks by Luke Wroblewski
Mental Models – Aligning Design Strategy with Human Behavior by Inidi Young
May 28th, 2010 at 7:38 am
Finally, you added mp3 format. Thank you. Now I can listen this podcast in my car on my way to work. Once again, thank you. -behindvfx
May 30th, 2010 at 11:57 am
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May 30th, 2010 at 8:15 pm
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June 8th, 2010 at 5:52 pm
Hi Jeff,
Great interview with Loui. It addresses many of the current issues in user experience world. I agree with Loui when he mentions about the fact that many other disciplines are great at what they do, but it doesn’t answer many of the questions that UXers are looking for. You put it really well, that when we remove the tools / technology away and communicate to each other without those tools, people probably will start understanding each other better.
Your guy’s conversation on failure was very interesting as well, that we need to start saying “I don’t know”. I have a theory about it, sometimes User experience world makes world problems so easy to understand, that it becomes very hard to say I don’t know. But, that’s also where we go wrong. Showing other disciplines that we know answer to everything, we are considered arrogant and who would then try to understand or listen to arrogant people. We need to be respectful to all those business analysts, project mangers, developers who are not understanding our point of view and try to listen to them as well.
Thank you again!
Ammneh