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Johnny Contest – Announcing the #uxstory winners


In conjunction with Rosenfeld Media, we’re very pleased to announce the winners of the UX Story competition. Entrants were asked to tweet – in 140 characters or less! – why storytelling is such a powerful tool for UX practitioners. Throughout June the responses came in and, after a tough judging task, the winners were chosen.

5 winners will receive a copy of Whitney Quesenbery and Kevin Brooks’ new book: ‘Storytelling for User Experience‘ from Rosenfeld Media; and all 12 winners will receive an exclusive Webinar with Whitney and Kevin.

Thank you to everyone who entered the event, and to all those who helped promote it! And now, the winners:

Book + Webinar

Every interaction is a story, with the user as the “star.”  This appeals to our human need to be at the center of every experience.
@dgelman

Storytelling is a two-way mirror. You see yourself reflected in the experience of others.
@nathangibbs

Storytelling is the way we learn and explain the world.
@argonaut

Stories take our audiance on a jouney and enable leaps of faith.
@MarkEhrhardt

With storytelling we give our stereotyped users a soul
@mcmarcos

Webinar prizes

Storytelling is how we make sense of the world: re-imagining our everyday lives as an experience to be shared with others.
@otrops

Stories help us to translate real life.
@franxo

Stories make #UX personal. They remind us that everything we make is made for a real person.
@ianeverdell

Stories help us empathize and experience another person's condition. Stories appeal to our emotions and drive us to action.
@balchenn

A good story will evoke emotion and the listener is able to relate to it on a deeper level – as humans, we remember emotions best
@Mike_me_up

Stories have the ability to change the way we view and interact with our world!
@christiansaylor

Stories make things meaningful, moving and memorable
@iaexperience

Congratulations to the winners, and thank you for entering! [Winners: we need your email address so we can contact you about the prizes. Please email stevebaty at gmail dot com]

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This article is written by

Steve Baty

Steve Baty solves problems. Usually for businesses; often Government and not-for-profits. He is a User Experience strategist with over a decade of commercial experience, and holds two Masters degrees (eCommerce and MBA) and a Bachelors degree in Mathematics. Steve serves as a Director on the Board of Interaction Design Association (IxDA); is an organizer of the UX Australia conference (uxaustralia.com.au) and founder of the UX Book Club (uxbookclub.org).

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