I wrote these articles because I wanted hiring managers to understand the difference between Hands and Brains. I also wanted folks who take pride in being Hands and do great work to have a way of expressing their value. I wanted to put a vocabulary around the different type of work so we can have open conversations about what we want and how we get there.

James,

You are right that there are parallels in other disciplines, like software testing.

The trick to marketing a Brains consultancy is to make sure your Brains are all over your marketing materials. In other words, are you writing and presenting on the thinking you’re bringing to the table.