http://johnnyholland.org/2010/10/using-numbers-to-plan-content/ It's all about interaction Fri, 26 Apr 2013 13:38:39 +0000 hourly 1 http://wordpress.org/?v=3.3 http://johnnyholland.org/2010/10/using-numbers-to-plan-content/#comment-118786 Content Strategy Link Round-up » GatherContent Blog » Continous Improvement over Delayed Perfection GatherContent Blog Fri, 11 May 2012 16:01:13 +0000 http://johnnyholland.org/?p=8962#comment-118786 [...] this is one of very few articles which (in my opinion) have really got into the depths of this concept . Clare O’Brien provides a really clear outline of this practice while also setting out some [...] [...] this is one of very few articles which (in my opinion) have really got into the depths of this concept . Clare O’Brien provides a really clear outline of this practice while also setting out some [...]

]]> http://johnnyholland.org/2010/10/using-numbers-to-plan-content/#comment-114977 Toward Depth: Improve the UX of Advertising by Improving Evaluation | Winning Content by Leen Jones Mon, 29 Nov 2010 16:29:00 +0000 http://johnnyholland.org/?p=8962#comment-114977 [...] there are several reasons. One reason is that focusing on breadth aligns with broadcast media, as Clare O’Brien has explained. According to this outdated perspective, the more eyeballs (or traffic) on your message, the [...] [...] there are several reasons. One reason is that focusing on breadth aligns with broadcast media, as Clare O’Brien has explained. According to this outdated perspective, the more eyeballs (or traffic) on your message, the [...]

]]> http://johnnyholland.org/2010/10/using-numbers-to-plan-content/#comment-114976 User eXperience Digest (UX) No. 26 Mon, 22 Nov 2010 19:04:11 +0000 http://johnnyholland.org/?p=8962#comment-114976 [...] Using numbers to plan content http://johnnyholland.org/2010/10/15/using-numbers-to-plan-content/ [...] [...] Using numbers to plan content http://johnnyholland.org/2010/10/15/using-numbers-to-plan-content/ [...]

]]> http://johnnyholland.org/2010/10/using-numbers-to-plan-content/#comment-114975 User Experience, Usability and Design links for October 18th | BlobFisk.com Mon, 18 Oct 2010 15:04:16 +0000 http://johnnyholland.org/?p=8962#comment-114975 [...] » Using numbers to plan content Johnny Holland – It’s all about interaction &raquo...Something that’s fascinated me about online metrics since I started working in online (quite a long time ago in internet terms) is their immediacy. In fact, it’s their instancy… this real-time sense you get from actually watching people move in and out of a website or email or mobile platform—that really mesmerises. The numbers create a kind of certainty about the clicks, impressions, traffic volume… and based on those numbers we believe we can know what worked (or didn’t work). On the basis of these metrics we do more or less of the same. [...] [...] » Using numbers to plan content Johnny Holland – It’s all about interaction &raquo…Something that’s fascinated me about online metrics since I started working in online (quite a long time ago in internet terms) is their immediacy. In fact, it’s their instancy… this real-time sense you get from actually watching people move in and out of a website or email or mobile platform—that really mesmerises. The numbers create a kind of certainty about the clicks, impressions, traffic volume… and based on those numbers we believe we can know what worked (or didn’t work). On the basis of these metrics we do more or less of the same. [...]

]]> http://johnnyholland.org/2010/10/using-numbers-to-plan-content/#comment-114974 Johnny Holland Welcomes Content Strategy | Winning Content by Leen Jones Mon, 18 Oct 2010 12:30:43 +0000 http://johnnyholland.org/?p=8962#comment-114974 [...] Article: Using Numbers to Plan Content [...] [...] Article: Using Numbers to Plan Content [...]

]]> http://johnnyholland.org/2010/10/using-numbers-to-plan-content/#comment-114973 Innehållstrategiernas utmaningar och möjligheter | Antrops blogg Mon, 18 Oct 2010 09:20:53 +0000 http://johnnyholland.org/?p=8962#comment-114973 [...] Clare O’Brien lägger fram siffror och förklarar hur man kan utvärdera innehållet. Om vi vet vad som funkar så.... [...] [...] Clare O’Brien lägger fram siffror och förklarar hur man kan utvärdera innehållet. Om vi vet vad som funkar så…. [...]

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