Comments on: Content Strategy: no longer just the preserve of the web professional

By: Fredrick Ruzycki

Fredrick Ruzycki — Tue, 05 Jul 2011 21:04:40 +0000

Business is difficult as it is, without having a suitably competent manager or perhaps staff one looks to aim for failure, just obtaining the suitable individuals for the job is precisely what a person must have.

By: Cairns Web Developer » Blog Archive » Content Strategy is about more than your website

Sun, 13 Feb 2011 14:05:46 +0000

[...] me Jeremy Baldwin sums this up perfectly in “content strategy: no longer just the preserve of the web professional” when he says: The rise of the social web and democratisation of content creation, calls for [...]

By: Marketing Technologist | An evolution to a new role | Copacetic - Digital Web Media

Fri, 26 Nov 2010 03:59:04 +0000

[...] » Content Strategy: no longer just the preserve of the web professional Johnny Holland – It’…. [...]

By: Clare O'Brien

Clare O'Brien — Sun, 14 Nov 2010 10:37:22 +0000

Jeremy,

Writing as a content strategist (my ‘adapted’ profession for many years) but with my much longer and wider experience of conventional marketing and communications, I very much agree with your concept.. but I think that your model needs a slight tweak.

At the end of the day people are people and they expect to deal with organisations and brands as human beings regardless of whether they’re opening a newspaper, stepping into a shop, receiving a text, ordering something or communicating online (at home, in the office, on the move – wherever), taking service delivery… the thing that connects all the touch points is consistent content – not technology. Making the experience good, accurate, personal, one that’s expected, something special and delightful… whatever is required – but consistency is base 1 – relies on content that is thought about, planned for, crafted, broken down and managed correctly at every single step of its lifecycle – on any platform, at any time.

And it’s getting more complicated with semantic expectations and applications. I think content strategy over-arches the content piece and I’d rename the ‘Content Strategy’ part of your model, Content Management and put Content Strategy at its heart.

Clare

By: Why I Wrote Content Strategy FOR THE WEB « Brain Traffic Blog

Why I Wrote Content Strategy FOR THE WEB « Brain Traffic Blog — Thu, 11 Nov 2010 19:26:36 +0000

[...] "Please, please, please could we stop talking about content strategy as though it applies to ju… [...]

By: Obrazek – Wider view of content strategy « UX Labs

Obrazek – Wider view of content strategy « UX Labs — Thu, 11 Nov 2010 05:32:09 +0000

[...] Content Strategy: no longer just the preserve of the web professional, Johnny Holland window.fbAsyncInit = function() { FB.init({appId: "112443585485384", status: [...]

By: Kataweb.it - Blog - SNODI di Federico Badaloni » Blog Archive » Content Strategy, Editorial Strategy, Content Marketing

Wed, 10 Nov 2010 11:53:29 +0000

[...] Jeremy Baldwin messo di recente in guardia dal considerare la Content Strategy come “roba da specialisti” e ha fornito un convincente riepilogo delle differenze fra Content Strategy, Editorial Strategy e Content Marketing: [...]

By: Niko Nyman

Niko Nyman — Mon, 08 Nov 2010 17:36:02 +0000

I’m struck by the paragraph at the end of the article, where the work of the “traditional user experience professional” is related to structuring, organising, managing and creating content. If that would read “the traditional information architecture professional”, I would agree. But in my opinion there’s no more user experience in content strategy than there’s user experience in visual design, or front-end development, or any other activity required to create stuff (= “experiences”) for users.

In short, user experience and content strategy are both terms that try to reach beyond their limits, and while doing that, empty themselves from any meaning.

By: Valeria Maltoni

Valeria Maltoni — Sat, 06 Nov 2010 22:28:18 +0000

This is quite interesting, Jeremy. Especially because I have been talking and writing about this topic for a while — how to develop content for the buyer’s cycle, for example; for B2B, for integrated communications and marketing, etc.

Check out the section about the future in this post from June 2008 – http://www.conversationagent.com/2008/06/make-your-web-site-sticky-10-ideas.html, which further expands the same concept I wrote about that May. And, what a coincidence, I came up with a Venn diagram, which admittedly is not very sexy, more than a year ago that looks very similar to yours here – http://www.conversationagent.com/2009/10/how-do-you-do-pr-without-looking-like-youre-selling-something.html.

Of course there are others talking and writing about the topic. Joe Pulizzi at Junta42 comes to mind. Kristina Halvorson at Brain Traffic is another good one.

By: Ann-Marie Grissino

Ann-Marie Grissino — Fri, 05 Nov 2010 19:45:18 +0000

I particularly like “content strategist, one that is dedicated to monitoring, aggregating, contributing and shaping content about the brand in all its digital guises. I believe we work toward a model for shaping content strategy…”

The concept of a content strategist goes beyond web development and marketing. Content strategy also applies to content that is disseminated to users of products or services and distributed in multiple deliverable outputs. The content can include video, audio, graphics, holograms (from another discussion ;-0), and, of course, text. The strategy includes monitoring, aggregating, contributing, and shaping content for all of this as you said.

Thought-provoking article.