Comments on: Designing a Reason to Come Back http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/ It's all about interaction Fri, 26 Apr 2013 13:38:39 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Stephen P. Anderson http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/#comment-115579 Stephen P. Anderson Thu, 17 Feb 2011 19:03:38 +0000 http://johnnyholland.org/?p=9892#comment-115579 @silverfoxyboy - Hmm. Definitely, there's an intermittent reward strategy at play (free gifts!). Though, I wasn't aware that Rockhopper was difficult to track down, once he arrives. If it's easy to find him, does that change the mechanic being used? I've also seen periodic events in the form of parties and such. But, curiosity and rewards do play a role in the attraction. CP example aside, do you agree with my larger point about rituals? @Vicky - Yep. Thank you for highlighting all the other wonderful things that also make these services work! @João - Yes, Christmas itself may be routine. But, relative to the other 360+ days, it does offer variety. I should do a follow up post on the idea of "rhythm." You only notice variations in contrast to an established beat. @jon - have you read this article? http://www.uie.com/articles/designing_element_play/ @silverfoxyboy – Hmm. Definitely, there’s an intermittent reward strategy at play (free gifts!). Though, I wasn’t aware that Rockhopper was difficult to track down, once he arrives. If it’s easy to find him, does that change the mechanic being used? I’ve also seen periodic events in the form of parties and such. But, curiosity and rewards do play a role in the attraction. CP example aside, do you agree with my larger point about rituals?

@Vicky – Yep. Thank you for highlighting all the other wonderful things that also make these services work!

@João – Yes, Christmas itself may be routine. But, relative to the other 360+ days, it does offer variety. I should do a follow up post on the idea of “rhythm.” You only notice variations in contrast to an established beat.

@jon – have you read this article? http://www.uie.com/articles/designing_element_play/

]]> By: Wie schaffe ich es, dass Besucher auf meinen Seite zurückkommen — Welchen-webshop.com – Entscheidungshilfe für den richtigen Webshop http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/#comment-115578 Wie schaffe ich es, dass Besucher auf meinen Seite zurückkommen — Welchen-webshop.com – Entscheidungshilfe für den richtigen Webshop Thu, 10 Feb 2011 21:31:14 +0000 http://johnnyholland.org/?p=9892#comment-115578 [...] http://johnnyholland.org/2011/02/01/designing-a-reason-to-come-back/ [...] [...] http://johnnyholland.org/2011/02/01/designing-a-reason-to-come-back/ [...]

]]> By: Jon Strande http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/#comment-115577 Jon Strande Mon, 07 Feb 2011 18:11:21 +0000 http://johnnyholland.org/?p=9892#comment-115577 When we launched our new Intranet, we planned a weekly scavenger hunt. The hunt would feature clues that led to exploration of the new site. When we launched our new Intranet, we planned a weekly scavenger hunt. The hunt would feature clues that led to exploration of the new site.

]]> By: João Fernandes http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/#comment-115576 João Fernandes Fri, 04 Feb 2011 11:54:58 +0000 http://johnnyholland.org/?p=9892#comment-115576 "There is variety in an otherwise repetitive routine"... I don't agree with this phrase, because if you think about it Christmas is almost the same every year. In my opinion is the good memories that persist and bad memories that we forget (rosy remembrance). So Christmas is another routine that just happens once a year, which makes it no look like no routine at all. We thrive on getting away from routine, but the fact is that humans are devised to work better within routines and from time to time escape it a little. (I think this is some kind of platonic love). Just imagine if you didn't have a routine at all? Sounds fun right? What about going to sleep each day in a different hour, and have an always different sleep duration? “There is variety in an otherwise repetitive routine”… I don’t agree with this phrase, because if you think about it Christmas is almost the same every year. In my opinion is the good memories that persist and bad memories that we forget (rosy remembrance).

So Christmas is another routine that just happens once a year, which makes it no look like no routine at all.
We thrive on getting away from routine, but the fact is that humans are devised to work better within routines and from time to time escape it a little. (I think this is some kind of platonic love).

Just imagine if you didn’t have a routine at all? Sounds fun right? What about going to sleep each day in a different hour, and have an always different sleep duration?

]]> By: Vicky http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/#comment-115575 Vicky Thu, 03 Feb 2011 14:36:34 +0000 http://johnnyholland.org/?p=9892#comment-115575 I'm a passionate 750words evangelist (right now on a 36 day streak and still going!). There are a number of reasons I keep going back to it: 1. It's a joy to use. Nice typeface, lots of whitespace, auto (or keyboard-shortcut) saving: there's nothing there that stops you from writing. 2. The badges. Ok, this is nothing new (hello Foursquare), but the fact you're rewarded for streaks, writing without getting distracted, writing in the morning or late at night — I wrote after 11pm for 10 days straight to get the night bat badge! 3. The stats: data is fun, especially how the site makes it. I find it interesting to see how fast I type (try to finish faster), the words I use, and the suggested moods I'm in (that's great fun). The email reminders: this pulls you into the site — I only delete mine from my inbox when you're done. The one month challenge has a few more parts to it as well: 1. Your pledge is public! Once it's up there, you can't back down. 2. If you fail, your name goes up on the Wall of Shame (not fun). 3. If you succeed, your name goes up on the Wall of Awesomeness (yay!) and you get a badge to remember it by. (I did the January challenge and so am awesome :) ) I’m a passionate 750words evangelist (right now on a 36 day streak and still going!). There are a number of reasons I keep going back to it:

1. It’s a joy to use. Nice typeface, lots of whitespace, auto (or keyboard-shortcut) saving: there’s nothing there that stops you from writing.
2. The badges. Ok, this is nothing new (hello Foursquare), but the fact you’re rewarded for streaks, writing without getting distracted, writing in the morning or late at night — I wrote after 11pm for 10 days straight to get the night bat badge!
3. The stats: data is fun, especially how the site makes it. I find it interesting to see how fast I type (try to finish faster), the words I use, and the suggested moods I’m in (that’s great fun).
The email reminders: this pulls you into the site — I only delete mine from my inbox when you’re done.

The one month challenge has a few more parts to it as well:
1. Your pledge is public! Once it’s up there, you can’t back down.
2. If you fail, your name goes up on the Wall of Shame (not fun).
3. If you succeed, your name goes up on the Wall of Awesomeness (yay!) and you get a badge to remember it by. (I did the January challenge and so am awesome :) )

]]> By: @silverfoxyboy http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/#comment-115574 @silverfoxyboy Wed, 02 Feb 2011 22:28:29 +0000 http://johnnyholland.org/?p=9892#comment-115574 Nice article, like the ideas of periodicity and ritual. But surely the power of Rockhopper is firmly based in intermittent reward strategy. Sure you can tell when Rockhoppers coming to the island and it's reasonably regular. But to get the rewards you have to keep coming back and trying to find him. There's no way of knowing if you'll pick the right server, the right room, if you'll meet him. Hence the talk (hesitate to say development) of Rockhopper trackers which purport to tell you where he is. And the oodles of tips and advice about where, when and how to look for him. That isn't Christmas or a quarterly earning report. What do you think? Nice article, like the ideas of periodicity and ritual. But surely the power of Rockhopper is firmly based in intermittent reward strategy.

Sure you can tell when Rockhoppers coming to the island and it’s reasonably regular. But to get the rewards you have to keep coming back and trying to find him. There’s no way of knowing if you’ll pick the right server, the right room, if you’ll meet him.

Hence the talk (hesitate to say development) of Rockhopper trackers which purport to tell you where he is. And the oodles of tips and advice about where, when and how to look for him.

That isn’t Christmas or a quarterly earning report. What do you think?

]]> By: Tweets that mention » Designing a Reason to Come Back Johnny Holland – It's all about interaction » Blog Archive -- Topsy.com http://johnnyholland.org/2011/02/designing-a-reason-to-come-back/#comment-115573 Tweets that mention » Designing a Reason to Come Back Johnny Holland – It's all about interaction » Blog Archive -- Topsy.com Tue, 01 Feb 2011 22:33:36 +0000 http://johnnyholland.org/?p=9892#comment-115573 [...] This post was mentioned on Twitter by Johnny Holland, A Outten, Design via Mattias, Rizwan Javaid, UX Tweeter and others. UX Tweeter said: Designing a Reason to Come Back http://bit.ly/fDsBCt [...] [...] This post was mentioned on Twitter by Johnny Holland, A Outten, Design via Mattias, Rizwan Javaid, UX Tweeter and others. UX Tweeter said: Designing a Reason to Come Back http://bit.ly/fDsBCt [...]

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