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	<title>Comments on: Selling the Invisible: the Art of the Expert</title>
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	<link>http://johnnyholland.org/2011/06/selling-the-invisible-the-art-of-the-expert/</link>
	<description>It&#039;s all about interaction</description>
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		<title>By: Joao Menezes</title>
		<link>http://johnnyholland.org/2011/06/selling-the-invisible-the-art-of-the-expert/#comment-116860</link>
		<dc:creator>Joao Menezes</dc:creator>
		<pubDate>Fri, 01 Jul 2011 14:18:22 +0000</pubDate>
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		<description>A nice book about this concept (in Portuguese) is &quot;Design Gráfico do Invisível ao Ilegível&quot; (Graphic Design from the invisible to the illegible). Written by Ana Gruszynski.</description>
		<content:encoded><![CDATA[<p>A nice book about this concept (in Portuguese) is &#8220;Design Gráfico do Invisível ao Ilegível&#8221; (Graphic Design from the invisible to the illegible). Written by Ana Gruszynski.</p>
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		<title>By: Michael Chartrand</title>
		<link>http://johnnyholland.org/2011/06/selling-the-invisible-the-art-of-the-expert/#comment-116859</link>
		<dc:creator>Michael Chartrand</dc:creator>
		<pubDate>Fri, 24 Jun 2011 15:58:53 +0000</pubDate>
		<guid isPermaLink="false">http://johnnyholland.org/?p=11113#comment-116859</guid>
		<description>That was a very insightful read. I&#039;ve been having trouble myself trying to describe what I do and how I go about doing it from a freelancer&#039;s perspective.

I like the use of the word &quot;expert&quot; too. It does describe a more valuable set of terms in which others can immediately identify with in the way of skills and attributes for the expert. I think by using distancing language it&#039;s possible for this terminology to be used without denoting ego, but out of the box, some may view it as ego-enhancing.

The greatest challenge I face is replacing myself from job to job with a set of tools to enable the client to do on their own what I was hired to help them with, but it does open up new paths for me to learn and pass onto to others as I move from company to company in a constant learning state.

Thanks again for the write up. I really enjoyed it!</description>
		<content:encoded><![CDATA[<p>That was a very insightful read. I&#8217;ve been having trouble myself trying to describe what I do and how I go about doing it from a freelancer&#8217;s perspective.</p>
<p>I like the use of the word &#8220;expert&#8221; too. It does describe a more valuable set of terms in which others can immediately identify with in the way of skills and attributes for the expert. I think by using distancing language it&#8217;s possible for this terminology to be used without denoting ego, but out of the box, some may view it as ego-enhancing.</p>
<p>The greatest challenge I face is replacing myself from job to job with a set of tools to enable the client to do on their own what I was hired to help them with, but it does open up new paths for me to learn and pass onto to others as I move from company to company in a constant learning state.</p>
<p>Thanks again for the write up. I really enjoyed it!</p>
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