Comments on: Brands don’t understand social media http://johnnyholland.org/2011/11/brands-dont-understand-social-media/ It's all about interaction Fri, 26 Apr 2013 13:38:39 +0000 hourly 1 http://wordpress.org/?v=3.3 By: XCD http://johnnyholland.org/2011/11/brands-dont-understand-social-media/#comment-118205 XCD Fri, 02 Dec 2011 19:28:28 +0000 http://johnnyholland.org/?p=12218#comment-118205 Maybe it's because social media has roots in the masses/non-professional marketing world. It's been a bottom-up phenomenon, driven by the demographics the under-30. Think...what's the profile of a marketing guru today? Rare is the marketing professional who has a true grasp of things they don't initiate or understand....but you're right...what a surprising lack of imagination! Maybe it’s because social media has roots in the masses/non-professional marketing world. It’s been a bottom-up phenomenon, driven by the demographics the under-30.

Think…what’s the profile of a marketing guru today? Rare is the marketing professional who has a true grasp of things they don’t initiate or understand….but you’re right…what a surprising lack of imagination!

]]> By: laura chizzali http://johnnyholland.org/2011/11/brands-dont-understand-social-media/#comment-118201 laura chizzali Tue, 29 Nov 2011 16:34:31 +0000 http://johnnyholland.org/?p=12218#comment-118201 You nailed it. "Where, brand people, are we the people? What we care about and find interesting. Not profit motive — real motive." Social is about what we really believe, where our real energy is, what we care about. We want to connect with those who share that with us, not a coupon code. You nailed it. “Where, brand people, are we the people? What we care about and find interesting. Not profit motive — real motive.”

Social is about what we really believe, where our real energy is, what we care about. We want to connect with those who share that with us, not a coupon code.

]]> By: » Brands don’t understand social media Johnny Holland – It’s all about interaction » Blog Archive | UXWeb.info http://johnnyholland.org/2011/11/brands-dont-understand-social-media/#comment-118196 » Brands don’t understand social media Johnny Holland – It’s all about interaction » Blog Archive | UXWeb.info Mon, 28 Nov 2011 14:09:42 +0000 http://johnnyholland.org/?p=12218#comment-118196 [...] know that consumers respond out of psychological interest and not out of material need. Link – Trackbacks Posted in User experience (UX) | Permalink. ← An Impressive Collection [...] [...] know that consumers respond out of psychological interest and not out of material need. Link – Trackbacks Posted in User experience (UX) | Permalink. ← An Impressive Collection [...]

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