In Berkun’s talk picked by the audience of Puget Sound SIGCHI, he ran through the biggest issues and advice. He goes into details on the mistakes in the post, so instead, here’s a table to see both the mistakes and the advice at the same time.
|Not credible in the culture||Earn credibility in your culture on your culture’s terms.|
|Never make it easy||Make it easy / fun to follow your advice.|
|Forget your coworkers are meta-users.||Design for your developers/managers, as they are the first users of your work.|
|Never get dirty.||Have something at stake|
|Pretending you have power.||Consider switching to a role with power|
|Ignore possible allies.||Seek powerful allies|
|Vulcan pretension.||Get out of your office|
|Dionysian pretension.||… and drop your ego|
|Don’t know the business.||Follow the money|
I thought it particularly interesting how he approached the talk:
Rather than talk about tactical mistakes, such as in prototyping and running studies, I focused on the ones we overlook the most, about attitude and culture.
So what do you think? What other mistakes do UX designers make?