Comments on: Why Personas are Critical for Content Strategy http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/ It's all about interaction Fri, 26 Apr 2013 13:38:39 +0000 hourly 1 http://wordpress.org/?v=3.3 By: The Languages of Design | Web Design Kingston http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-119431 The Languages of Design | Web Design Kingston Wed, 17 Oct 2012 23:47:26 +0000 http://johnnyholland.org/?p=16104#comment-119431 [...] you can convince to have a peek. An obvious starting point being user research deliverables such as personas. You might also disperse sitemaps, content maps, content models and even wireframes. All of these [...] [...] you can convince to have a peek. An obvious starting point being user research deliverables such as personas. You might also disperse sitemaps, content maps, content models and even wireframes. All of these [...]

]]> By: Create Simple UX Personas & Improve User Experience | OpenView Blog http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118921 Create Simple UX Personas & Improve User Experience | OpenView Blog Fri, 01 Jun 2012 16:06:08 +0000 http://johnnyholland.org/?p=16104#comment-118921 [...] Why Personas are Critical for Content Strategy [...] [...] Why Personas are Critical for Content Strategy [...]

]]> By: Personas: A Critical Investment To Content Strategy http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118639 Personas: A Critical Investment To Content Strategy Tue, 10 Apr 2012 14:16:59 +0000 http://johnnyholland.org/?p=16104#comment-118639 [...] more about using Personas for Content Strategy, you can read a recent case study I published on Johnny Holland, or listen to an interview podcast with the International Association of Business Communicators [...] [...] more about using Personas for Content Strategy, you can read a recent case study I published on Johnny Holland, or listen to an interview podcast with the International Association of Business Communicators [...]

]]> By: Kris Mausser http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118595 Kris Mausser Thu, 29 Mar 2012 11:14:42 +0000 http://johnnyholland.org/?p=16104#comment-118595 Thank you, AJ. They are such a versatile tool that many different departments can use to not only define strategy, but to help bring together multidisciplinary teams. In terms of marketing, you're right, primary and secondary target audiences are just too broad given the many channels we now have to target our brand messages. I'm glad you found the post helpful. Cheers! Thank you, AJ. They are such a versatile tool that many different departments can use to not only define strategy, but to help bring together multidisciplinary teams. In terms of marketing, you’re right, primary and secondary target audiences are just too broad given the many channels we now have to target our brand messages. I’m glad you found the post helpful. Cheers!

]]> By: AJ Perisho http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118576 AJ Perisho Thu, 22 Mar 2012 18:40:09 +0000 http://johnnyholland.org/?p=16104#comment-118576 Great post Kristina! Personas are a key tool in identifying your entire strategy for marketing. It's easier to talk to an individual, rather than everyone. Thanks for sharing great insight :-) Great post Kristina!
Personas are a key tool in identifying your entire strategy for marketing.
It’s easier to talk to an individual, rather than everyone.
Thanks for sharing great insight :-)

]]> By: The Weekly Echo « The EchoUser Experience | Thoughts and stories from our work and otherwise. Enjoy. http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118486 The Weekly Echo « The EchoUser Experience | Thoughts and stories from our work and otherwise. Enjoy. Fri, 24 Feb 2012 19:13:05 +0000 http://johnnyholland.org/?p=16104#comment-118486 [...] a more serious note, we liked this explanation of how personas are different than target audience segmentation — complete with case [...] [...] a more serious note, we liked this explanation of how personas are different than target audience segmentation — complete with case [...]

]]> By: 1 Secret to Creating More Effective Content http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118485 1 Secret to Creating More Effective Content Fri, 24 Feb 2012 18:04:25 +0000 http://johnnyholland.org/?p=16104#comment-118485 [...] Why Personas are Critical for Content Strategy by Kristina Mausser [...] [...] Why Personas are Critical for Content Strategy by Kristina Mausser [...]

]]> By: Sent from the studio (24.02.12) | Pulse | PDD – London Product and Service Design Innovation Consultancy http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118483 Sent from the studio (24.02.12) | Pulse | PDD – London Product and Service Design Innovation Consultancy Fri, 24 Feb 2012 12:25:42 +0000 http://johnnyholland.org/?p=16104#comment-118483 [...] Subject: The value of using personas for developing strategy [...] [...] Subject: The value of using personas for developing strategy [...]

]]> By: Kris Mausser http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118474 Kris Mausser Tue, 21 Feb 2012 18:23:11 +0000 http://johnnyholland.org/?p=16104#comment-118474 @Rudy Well said. I believe Content Strategy must be ubiquitous to all communications processes within an organization both on and offline. As you so astutely point out, “when you communicate too much, you lose focus and communicate with no one effectively in the end.” That’s why using personas to narrow the conversation to one that truly engages and inspires with target audiences is so effective. I’m glad you enjoyed the article. @Rudy Well said. I believe Content Strategy must be ubiquitous to all communications processes within an organization both on and offline. As you so astutely point out, “when you communicate too much, you lose focus and communicate with no one effectively in the end.” That’s why using personas to narrow the conversation to one that truly engages and inspires with target audiences is so effective. I’m glad you enjoyed the article.

]]> By: Kris Mausser http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118473 Kris Mausser Tue, 21 Feb 2012 18:22:50 +0000 http://johnnyholland.org/?p=16104#comment-118473 @Joanna I was actually quite lucky with this project, as I am with a lot of my projects. We actually build personas into the project plan right at the beginning. It’s quite easy to sell the client on their value once I start asking questions they can’t answer, and share with them the success other clients have had as a result of doing due diligence at the start. In essence, personas over the long term actually save the client money and that’s really their ROI to the organization. With some clients, we don’t have the liberty of the extra research phase (often due to budget constraints). As a result, we take the time to walk clients through a series of hands-on exercises that help to inform persona creation. The key here is to ensure front-line staff are present, as well as marketing/communications stakeholders in order to balance market research with actual customer scenarios. @Joanna I was actually quite lucky with this project, as I am with a lot of my projects. We actually build personas into the project plan right at the beginning. It’s quite easy to sell the client on their value once I start asking questions they can’t answer, and share with them the success other clients have had as a result of doing due diligence at the start. In essence, personas over the long term actually save the client money and that’s really their ROI to the organization.

With some clients, we don’t have the liberty of the extra research phase (often due to budget constraints). As a result, we take the time to walk clients through a series of hands-on exercises that help to inform persona creation. The key here is to ensure front-line staff are present, as well as marketing/communications stakeholders in order to balance market research with actual customer scenarios.

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