While the idea of applying gamification to UX design has been around for a while, the topic has been generating more discussions lately. Høgenhaug recently wrote a nice article in which he identifies the different elements of a game and thereby making it easier to grasp how a design might benefit from gamification (or how it can ruin it). Using some practical examples he argues that when you’ve found the right balance, gamification can aid in improving the experience, but it doesn’t sell the product.
We are not looking to transform our products into games. Instead, we are trying to learn from an industry with an extremely engaged audience. We shouldn’t blindly use these theories; rather, we should adapt them to our needs and to the platforms on which we deliver our products, without compromising with the quality of our products.