User experience designers seem to come in two flavors. Those who tackle the big form. And those who master the small form. Big form being[...]
Adrian Chan
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Rock Star
Adrian Chan is a social media expert and social interaction theorist at Gravity7. You can follow him on twitter at /gravity7
The Secret Sauce of Social
This is for anyone who enjoys thinking about what makes social media what it is, how it works, and why.
The Social Design of Commercial Tweets and Posts
Writing commercial messages might not seem to fall within the purview of social interaction design. But as I dove into the challenge, it[...]
Principles of Social Interaction Design
For all its faults, this is an attempt to collect my thoughts on social interaction design into a single piece.
Sharepocalypse, and Why Social Sharing is Noisy
Recently Mashable published an article on the social media Sharepocalypse. I was on a different topic, that of scaling and population, when[...]
Brands don’t understand social media
I know that brands want to figure out how to use social media to do their branding work.
Designing Social Tools Around User Interests
About social interests
Social Interaction Models: from Google+ to twitter
Whether by design or by accident, every social tool is an instance of a generalizable social model. The model is [...]
Google+: Of Circles and Followers
One of the most interesting aspects of Google+ are the Circles. What could be the idea behind this? What’s the [...]
Selling the Invisible: the Art of the Expert
I very rarely write about what I do. My work is germane and practical; my writings, reflective and theoretical. But [...]