When looking at a product have you ever heard yourself saying “why would anyone buy this?” or “why would people use this?” – I have. Unfortunately, there have been many times when I look at products and experience the “I don’t get it moment”. I mean, I understand the functions being demonstrated but I don’t understand what problem the product team is trying to solve. So we put our doubts aside and start working on the product anyway as you know at some point you can help simplify, redesign and make usability improvements. But something still niggles at you. What is missing? … »

All businesses (profit and non profit) rely on sales and marketing to survive.

After finishing studies at University in Australia and promptly started my first job, I never really understood the value of selling. There was no class dedicated to teaching how to sell or how important it is. But know this – at some point in your life you will be required to sell – sell yourself, sell for someone else and sell what you do. … »