Why it’s one of the greatest development processes of any age.
Eric Reiss is one of the pioneers of information architecture, having written the second book on the subject. He is a two-term President of the Information Architecture Institute, and Chair of the EuroIA Summit. Eric is Associate Professor of Usability and Design at the IE Business School in Madrid, Spain, and CEO of the FatDUX Group, a Copenhagen-based user-experience consultancy with offices and representatives throughout Europe and North America.
Why it’s one of the greatest development processes of any age.
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Do we really standardize?


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