If we're going to get pumped up about a new method, then let's get pumped up for the right reasons. Lean UX isn't about a new way to just[...]
Greg Laugero
Follow us on @johnnyholland
Rock Star
Greg Laugero is a digital product strategist and Co-Founder of Industrial Wisdom. He helps companies turn their ideas into real products with great user experiences. You can follow him on twitter: @prodctstrategy.
Why User Experience Is Different From Customer Experience
Forrester recently released a report on the rise of the Chief Customer Officer. The emergence of a C-level role with authority over[...]
Making Sense of Minimum Viable Products
Minimum viable products are all the rage. The idea is to test the waters and make some sense out of the market before heavily investing in[...]
Digital Product Strategy, Gamification, and the Evolution of UX
Our skills are becoming strategic rather than tactical
Matching Requirements with User Experience
Turn evil into good.
“Checklist Thinking” for UX Professionals: Retaining your sanity in a complex project
A few years ago, we were working on a complex business-to-business ordering website. We never seemed to be able to leave the wireframe[...]