Imagine you are in Beijing. You are visiting your grown daughter who moved there five months ago. In addition to seeing all the sights with[...]
Indi Young
Follow us on @johnnyholland
Rock Star
Indi Young is a problem solver by heart. She is the author of 'Mental Models' (Rosenfeld Media) and has been working as a consultant on web applications since 1995. In 2001 she co-founded Adaptive Path. Indi has worked with many different clients, including Visa, Charles Schwab, Sybase, Agilent, Dow Corning, Microsoft, and PeopleSoft.
The Cast of Personas
How do you combine your knowledge of personas with the different scopes that your organization attempts to cover?
How to Keep Designers from Defaulting
What is the best way to protect yourself from defaulting to an existing product?
Most Products Are Pin-the-Tail-on-the-Donkey
Many products are still technology driven. Even services are technology driven. Many organizations are still engineering driven. It’s a[...]
Bosses Seek Confidence and Avoid Risks
For the most part, leaders are intent on reducing the risk that an offering might not be successful enough to advance your organization.
Qualitative is not the opposite of Quantitative Data
Somehow, in the quest for confidence, qualitative knowledge ended up positioned as the opposite of quantitative knowledge.
Harness Your Curiosity About What Makes People Tick
Many of us are a little scared of being in front of a “real person” so we use the “I’m an official researcher; I must analyze[...]
Pay Full Attention To People
Don't do any analysis during an interview because you want the person who is talking to feel comfortable opening up, so you can get those[...]
Finding Empathy Through Generative Research
These days, most people have an idea what user research means. Even outside the usual circles of people we work with, the concept at least[...]
Re-Research: A New Picture of Existing Data
Making a difference for your organization, using mental models