If IBM and Apple had a baby today, it would be called UX.
Jonas Löwgren (b. 1964) is professor of interaction design and co-founder at the School of Arts and Communication (K3), Malmö University, Sweden. He specializes in cross-media products, interactive visualization and the design theory of the digital materials. Jonas has taught interaction design in university courses and in companies since the early 1990’s and initiated the influential two-year master’s program in interaction design at Malmö University in 1998.
If IBM and Apple had a baby today, it would be called UX.