How many times have you asked yourself why something was even designed in the first place? Or why some designs endure and others don’t? In this article the focus is one of the key dimensions of ‘sustainable design’: Durability. … »

As we begin to feel a sense of relief that the Age of Aesthetic appeal (thank you iPhone) has finally arrived where touch, sight, and colour also mattered, we are being reminded that we cannot become too complacent. Ux is currently undergoing a silent rebirth that will see massive changes in our focus as practitioners. We have entered the Age of Sustainability and Eco-ethical Awareness – also loosely referred to as “Green.”

Is it a fad? … »

After 10 years in the field, I woke up one day to realise that my service as a UX practitioner had become a commodity. Usability had become the ‘in thing’ and everyone could do it and show that their products were better than the competition. Usability as a buzzword, populated Product Lifecycle processes in many organizations. So it comes as no suprise when the general attitude of stakeholders these days is one of a shopper saying: ‘One McUser Experience with usability fries please.’ … »