The most popular content strategy tools borrow from the discipline of information architecture, but there is one invaluable tool that is[...]
Kristina Mausser
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Rock Star
Kris is a Content Strategist with an extensive background in marketing, communications and writing. Over her 15 year career, she has worked both client and agency-side for companies like Microsoft, Sephora, Fusion Brands Inc, and the Canadian Air Transport Security Authority. Before starting one of Canada's first Content Strategy consultancies, Digitalword, she held senior manager and director level positions in both the private and public sector. Kris is one of the co-creators behind the highly popular Follow The UX Leader workshops on user experience, information architecture, content strategy and writing for the web.
Why Content Is Critical to IxD and Persuasive Design
Content strategy…you’ve probably heard of it. Content is important. Content has to mean something to your users. Content needs a plan.[...]