“A prospect went to our website prior to our meeting. Worst thing he could have done,” said the sales executive. “What we have on the[...]
Lance Yoder is a Program Manager with Cerner Corporation in Kansas City, Mo. He is responsible for the content strategy and editorial management of cerner.com (including nine non-U.S. sites), as well as additional public-facing applications. Prior to Cerner, Yoder spent 10 years as a newspaper reporter and magazine editor in Indiana, Iowa and Missouri. He holds a bachelor’s degree in History from Goshen (Ind.) College.
“A prospect went to our website prior to our meeting. Worst thing he could have done,” said the sales executive. “What we have on the[...]