

All research methods have their pros and cons, the problem comes when you rely on just one method. I’m often [...]
Patrick Kennedy is a user experience architect and design researcher based in Sydney, Australia. Besides assisting clients to better understand their audience and design for them, he speaks, writes, blogs and generally blurts lots of somewhat interesting stuff.


All research methods have their pros and cons, the problem comes when you rely on just one method. I’m often [...]