

A strategy is a set of coordinated, orchestrated, planned actions, or tactics, which will take you along a journey to [...]
I started my career very young, as a graphic designer, in the pre- desktop publishing era. I was also trained as an architect at the Federal University of Rio de Janeiro (UFRJ). Having left Brazil for Switzerland, I worked for a couple of communication and web design agencies in Geneva and Lausanne, and then co-founded Switzerland’s first user-centred design studio, Webaliza, in 2001. Based since January 2007 in Sydney, Australia, today I work for The Hiser Group, a usability consultancy. You can follow me on Twitter @rfeijo


A strategy is a set of coordinated, orchestrated, planned actions, or tactics, which will take you along a journey to [...]