Richard Stimac lives and works in the St. Louis area, home of the St. Louis Cardinals. He holds a MA in English and MBA. Richard worked both on the editorial and business side of newspapers, taught public school, and now runs his own consulting company. Among general business/marketing research and writing, he helps small companies and not-for-profits with basic UX design and content. Richard brings a customer/user focus to UX design that can often be dominated by overemphasis on page layout and aesthetics. Besides work, Richard likes to study languages, cook, and travel.