Research by anthropologists and sociologists has found that the introduction of an idea or innovation into a society creates two [...]
Utopians & Idealists: Who Can Handle Innovation?
Sabrina Mach
Follow us on @johnnyholland
Rock Star
Sabrina is one of the founders of FeraLabs, a usability consultancy specialising in remote user research. She has been involved in the development of Webnographer, a tool for un-moderated remote usability testing. Using Webnographer, she helps clients understand their user’s behaviour, providing them with formative insight for design teams, as well as summative results for benchmarking website performance.