The purpose and use of mood maps.
Will Evans is Director, User Experience Practice Lead for Twin Technologies with 14 years industry experience in presentation layer and user experience design. His experiences includes directing UX for AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect responsible for the interaction design of Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Will holds masters degrees in business administration, human-computer interaction and cognitive psychology. His interests have focused on design, information architecture, human factors and information visualization. He earned his undergraduate degree in mathematics and philosophy.
The purpose and use of mood maps.
How tools define our creative output.
By Will Evans.