Comments for Johnny Holland http://johnnyholland.org It's all about interaction Wed, 22 Feb 2012 15:41:55 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on Defining Great User Experiences by Links for February 22, 2012 | Rick's Daily Link Collection http://johnnyholland.org/2012/02/defining-great-user-experiences/#comment-118478 Links for February 22, 2012 | Rick's Daily Link Collection Wed, 22 Feb 2012 15:41:55 +0000 http://johnnyholland.org/?p=16166#comment-118478 [...] Defining Great User Experiences [...] [...] Defining Great User Experiences [...]

]]> Comment on The Psychologist’s View of UX Design by Links for February 22, 2012 | Rick's Daily Link Collection http://johnnyholland.org/2012/02/the-psychologists-view-of-ux-design/#comment-118477 Links for February 22, 2012 | Rick's Daily Link Collection Wed, 22 Feb 2012 15:41:07 +0000 http://johnnyholland.org/?p=16160#comment-118477 [...] The Psychologist’s View of UX Design [...] [...] The Psychologist’s View of UX Design [...]

]]> Comment on The Psychologist’s View of UX Design by The Psychologist's View of UX Design | Johnny Holland | Tech Buzzing http://johnnyholland.org/2012/02/the-psychologists-view-of-ux-design/#comment-118475 The Psychologist's View of UX Design | Johnny Holland | Tech Buzzing Wed, 22 Feb 2012 12:52:16 +0000 http://johnnyholland.org/?p=16160#comment-118475 [...] here to see the original: The Psychologist's View of UX Design | Johnny Holland Related PostsFebruary 20, 2012 -- Former Renault Design Boss Le Quement Takes to the Water [...] [...] here to see the original: The Psychologist's View of UX Design | Johnny Holland Related PostsFebruary 20, 2012 — Former Renault Design Boss Le Quement Takes to the Water [...]

]]> Comment on Why Personas are Critical for Content Strategy by Kris Mausser http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118474 Kris Mausser Tue, 21 Feb 2012 18:23:11 +0000 http://johnnyholland.org/?p=16104#comment-118474 @Rudy Well said. I believe Content Strategy must be ubiquitous to all communications processes within an organization both on and offline. As you so astutely point out, “when you communicate too much, you lose focus and communicate with no one effectively in the end.” That’s why using personas to narrow the conversation to one that truly engages and inspires with target audiences is so effective. I’m glad you enjoyed the article. @Rudy Well said. I believe Content Strategy must be ubiquitous to all communications processes within an organization both on and offline. As you so astutely point out, “when you communicate too much, you lose focus and communicate with no one effectively in the end.” That’s why using personas to narrow the conversation to one that truly engages and inspires with target audiences is so effective. I’m glad you enjoyed the article.

]]> Comment on Why Personas are Critical for Content Strategy by Kris Mausser http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118473 Kris Mausser Tue, 21 Feb 2012 18:22:50 +0000 http://johnnyholland.org/?p=16104#comment-118473 @Joanna I was actually quite lucky with this project, as I am with a lot of my projects. We actually build personas into the project plan right at the beginning. It’s quite easy to sell the client on their value once I start asking questions they can’t answer, and share with them the success other clients have had as a result of doing due diligence at the start. In essence, personas over the long term actually save the client money and that’s really their ROI to the organization. With some clients, we don’t have the liberty of the extra research phase (often due to budget constraints). As a result, we take the time to walk clients through a series of hands-on exercises that help to inform persona creation. The key here is to ensure front-line staff are present, as well as marketing/communications stakeholders in order to balance market research with actual customer scenarios. @Joanna I was actually quite lucky with this project, as I am with a lot of my projects. We actually build personas into the project plan right at the beginning. It’s quite easy to sell the client on their value once I start asking questions they can’t answer, and share with them the success other clients have had as a result of doing due diligence at the start. In essence, personas over the long term actually save the client money and that’s really their ROI to the organization.

With some clients, we don’t have the liberty of the extra research phase (often due to budget constraints). As a result, we take the time to walk clients through a series of hands-on exercises that help to inform persona creation. The key here is to ensure front-line staff are present, as well as marketing/communications stakeholders in order to balance market research with actual customer scenarios.

]]> Comment on Why Personas are Critical for Content Strategy by Kris Mausser http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118472 Kris Mausser Tue, 21 Feb 2012 18:22:13 +0000 http://johnnyholland.org/?p=16104#comment-118472 @Nancy The personas we use actually combine the properties found in those created for the express purpose of user experience, with information gleaned from traditional marketing elements such as psychographic, technographic and demographic information. An excellent resource for creating personas can be found here: http://wiki.fluidproject.org/display/fluid/Persona+Format @Nancy The personas we use actually combine the properties found in those created for the express purpose of user experience, with information gleaned from traditional marketing elements such as psychographic, technographic and demographic information. An excellent resource for creating personas can be found here: http://wiki.fluidproject.org/display/fluid/Persona+Format

]]> Comment on Why Personas are Critical for Content Strategy by Kris Mausser http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118471 Kris Mausser Tue, 21 Feb 2012 18:21:47 +0000 http://johnnyholland.org/?p=16104#comment-118471 @Malia I’m glad you enjoyed the article and hope the ideas shared were of value. For this particular project, we sent out an email survey to everyone on the magazine’s distribution list. We actually had quite a high response rate and the data collected was aggregated separately between English and French respondents to account for cultural distinctions. Questions asked had both fixed and open responses, which provided much needed qualitative and quantitative data to achieve a sense of realism for each persona. @Malia I’m glad you enjoyed the article and hope the ideas shared were of value. For this particular project, we sent out an email survey to everyone on the magazine’s distribution list. We actually had quite a high response rate and the data collected was aggregated separately between English and French respondents to account for cultural distinctions. Questions asked had both fixed and open responses, which provided much needed qualitative and quantitative data to achieve a sense of realism for each persona.

]]> Comment on Principles of Social Interaction Design by Links for February 21, 2012 | Rick's Daily Link Collection http://johnnyholland.org/2012/02/principles-of-social-interaction-design/#comment-118469 Links for February 21, 2012 | Rick's Daily Link Collection Tue, 21 Feb 2012 15:37:04 +0000 http://johnnyholland.org/?p=16153#comment-118469 [...] Principles of Social Interaction Design [...] [...] Principles of Social Interaction Design [...]

]]> Comment on Principles of Social Interaction Design by Putting people first » Principles of Social Interaction Design: An Essay http://johnnyholland.org/2012/02/principles-of-social-interaction-design/#comment-118468 Putting people first » Principles of Social Interaction Design: An Essay Tue, 21 Feb 2012 09:30:40 +0000 http://johnnyholland.org/?p=16153#comment-118468 [...] Johnny Holland) Tweet Leave a [...] [...] Johnny Holland) Tweet Leave a [...]

]]> Comment on Why Personas are Critical for Content Strategy by Why Personas are Critical for Content Strategy | Johnny Holland | UX Stream http://johnnyholland.org/2012/02/why-personas-are-critical-for-content-strategy/#comment-118467 Why Personas are Critical for Content Strategy | Johnny Holland | UX Stream Tue, 21 Feb 2012 07:47:16 +0000 http://johnnyholland.org/?p=16104#comment-118467 [...] reading this article at: Why Personas are Critical for Content Strategy | Johnny Holland. Posted on: 21/02/12 by admin  Loading ... Keywords: Content Strategy, Digital [...] [...] reading this article at: Why Personas are Critical for Content Strategy | Johnny Holland. Posted on: 21/02/12 by admin  Loading … Keywords: Content Strategy, Digital [...]

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