Dan Ariely, Interviewed by Tomer Sharon Dan explains how his theories about human irrationality relate to design. By Martin Polley on June 6, 2012 No related posts. Tomer Sharon (Google) interviews Dan Ariely about irrationality and how it relates to design for his book, It’s Our Research. Duration: 12 minutes Dan’s site Dan on Twitter Dan’s Wikipedia entry It’s Our Research book site Tomer Sharon on Twitter Martin Polley Martin is an interaction designer and technical writer working at Intel in Haifa, Israel. Johnny TV dude.