Dan Ariely, Interviewed by Tomer Sharon

Dan explains how his theories about human irrationality relate to design.

By Martin Polley on June 6, 2012

Tomer Sharon (Google) interviews Dan Ariely about irrationality and how it relates to design for his book, It’s Our Research.

Duration: 12 minutes

Martin is an interaction designer and technical writer working at Intel in Haifa, Israel. Johnny TV dude.

One comment on this article

Tomer Sharon on June 7, 2012 at 3:57 pm

Apologies for the earthquake atmosphere in the first minute. There’s a funny story behing it.