Ethnography as a Cultural Practice—Steve Portigal

By Martin Polley on

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Steve Portigal discusses “the use of ethnographic research in the product development process and suggest how an understanding of culture is a crucial component in innovation” (PARC Forum, July 2010).

 

Duration: just over an hour

Martin Polley

Martin is an interaction designer and technical writer working at Intel in Haifa, Israel. Johnny TV dude.

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