Psychology of Persuasion—BJ Fogg Fogg takes us step-by-step through the process of persuading customers. By Martin Polley on July 26, 2012 Related posts: The Psychology of Persuasion The psychology of waiting lines Designing Perceptual Persuasion Talking about the Ethics of Persuasion Persuasion Profiling: Attending to Individual Differences From World of Business Ideas. Duration: 16 minutes World of Business Ideas BJ Fogg’s site (Sorry about the autoplay thing. It can’t be disabled for this video.) Martin Polley Martin is an interaction designer and technical writer working at Intel in Haifa, Israel. Johnny TV dude.