The Architecture of Understanding—Peter Morville Peter explains why that we must create “architectures of understanding” and why designing for insight and inspiration is in the best interests of our firms, our users, and ourselves. By Martin Polley on November 12, 2012 No related posts. From UX Lisbon 2012. Semantic Studios (Peter’s company) findability.org (Peter’s blog) Peter on Twitter Martin Polley Martin is an interaction designer and technical writer working at Intel in Haifa, Israel. Johnny TV dude.