Winning that Elusive Buy-In for UX Research Projects—Tomer Sharon Tomer showcases five stories and lessons that illustrate how to overcome certain people and situational challenges. By Martin Polley on August 22, 2012 MX 2011 | Tomer Sharon | Winning that Elusive Buy-In for UX Research Projects from Adaptive Path on Vimeo. Related posts: Design Research and Innovation: An Interview with Don Norman What I Bring to UX From … Market Research How to tell managers they’re wrong about UX research and still get hired How to combine multiple research methods: Practical Triangulation The danger of doing the research wrong From Adaptive Path’s MX 2011 conference. Duration: half an hour Tomer at Google Research Tomer on Twitter Martin Polley Martin is an interaction designer and technical writer working at Intel in Haifa, Israel. Johnny TV dude.