Changing behaviour through good design, one step at a time.
Understanding how we think so that we can understand how to design.
Changing behaviour through good design, one step at a time.


Do you know the story of the stirrup? The stirrup was introduced to horsemanship alternately by the Central Asians, Chinese, [...]


Andy Budd (Clearleft) talking about seductive design at the Build Conference. Duration: 41 minutes


We’re trying something a bit different here on Johnny TV—in addition the the videos that you know and love, we’re [...]


I have been meaning to write about Likes and users interests for quite some time. But the matter is complicated. [...]


Is your design resistant to failure? If a worst case occurs, can the user recover and regain trust in your [...]

Steve Portigal discusses “the use of ethnographic research in the product development process and suggest how an understanding of culture[...]

What’s the difference between contracting and consulting? One major difference comes down to whether the job is handwork or brainwork.[...]


David Merrill (Sifteo, then at MIT Media Lab) talks about using Siftables to interact with digital content (Stanford HCI Seminar [...]


“To design is to have a ‘project’. Getting the design process moving is to expose and transform this ‘project’ in [...]