Today on Radio Johnny Jeff Parks talks with Fam Mirza, Founder & Executive Creative Director of Mirza Minds. Fam Mirza has had his work in the Superbowl halftime show, and national TV, in addition to working with several artists in the music industry formulating event concepts & marketing strategies; most recently with Sean P. Diddy Combs. Fam Mirza shares his insights about the importance of simplicity in the creation of successful events and experiences through engaging stories – including the 1 Face Watch – an initiative designed to promote awareness and raise funds to help solve health and environmental issues the world over.
“It’s interesting to see in such an advanced age simplicity is still key. Not only in product designs, event concepts but also in user interfaces because no matter how advanced our society gets, the user will always want a fully functional and easy to use product – that’s just human nature.”
“Marshall Ganz is a professor at Harvard and he was also responsible for putting together the organizational model for President Obama’s 2008 Presidential campaign…his storytelling method uses the story of ‘us’, the story of ‘self’ and the story of ‘now’ to tell a story and create change. It provokes the listener to take action!”
“A product is a product but once you put a story behind it now it’s more than a product. The story is the bridge that you can use to connect with the consumer and that should be the goal of any organization right now – to socialize a product.”
“The 1 Face Project is a mirror face watch – so you can see your face in it – the mission statement behind it is: ‘Changing the world – one face at a time!’ Each colour of the watch represents a different cause. The black is for Cancer. The white is for Poverty. The clear is for Water. The blue is for Climate Change. The red is for Heart Disease. The pink is for Breast Cancer. The proceeds go to their respective charities to create change in the world.”