Today on Radio Johnny Daniel Szuc speaks with Tomer Sharon from Google, who grew up in Tel Aviv Israel, studied at Bentley in the USA, has been in UX for about 12-13 years and focuses on research including past work at Checkpoint software technologies in Israel and now based in New York working as a Design Researcher at Google. Tomer will be speaking about one of the biggest challenges for UX practitioners which is how to persuade stakeholders to do and act on research.
“Getting stakeholder buy in for UX research projects … people learn how to do research, but the soft skills are something that are hard, dealing with stakeholders who will not listen or won’t co-operate is hard”
Important to develop empathy towards your stakeholders as you do for your users. Learn as much as you can about the people you are dealing with, what bothers them, what is important for them, you will be surprised that UX is not the centre of the world … there are other things that are important and if they ignore you, there is probably a good reason for that … not always … empathy is one thing, humility is another thing … you are not always right, I learn that everyday.
one topic I see is called product personality and seen recent example of this with Apple’s Siri … use Siri not for completing tasks but asking it sill questions and just for fun … they like its personality, having a product personality means that a product communicates some human personality attributes that I as a user fit within the right context … its hard to do right.
Tomer will be speaking about one of the biggest challenges for UX practitioners which is how to persuade stakeholders to do and act on research. How to get them involved from the moment you start thinking about a research project, knowing your stakeholders and involving planting seeds. He is looking forward to the good food in Hong Kong and meeting the local UX community to understand the different angles and aspects of what is important for people in other parts of the world.
* Follow Tomer Sharon @tsharon on Twitter
* Follow UX Hong Kong @uxhk on Twitter
* Learn about others who will be presenting at the second UX Hong Kong conference.
* UX in Asia
* Learn about Tomer Sharon’s new book “It’s our research”