Storytelling and Design with Bas Raijmakers

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UX Hong Kong

Conference happening next year in Hong Kong in February 2012.

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Show time: 26 minutes 27 seconds

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Today on Radio Johnny Daniel Szuc speaks with Bas Raijmakers about his topics at UX Hong Kong 17 & 18 February 2012. Bas has a social science background and studies how people use media and technology from an ethnographic point of view. Bas talks about the importance of telling stories of the people we design for while integrating those experiences into the design processes. Bas believes that by focusing on the stories of those for whom we are designing at the start, we can lead teams to intelligent design choices throughout a project’s lifecycle.


“It’s important for our field to learn from [other] projects and [take time to] reflect … and find ways to express what we learn as knowledge.”

“I feel… reflection and making should not be separate. While you are in the field or in the workshop, these thoughts about the value of the work we do, come up. These are reflections and come up because you are engaged in the work. Doing the work brings up great ideas and how important it is to engage with designers to come up with good reflections together.”

“… techniques, methods, and processes that are related to co-creation and participatory techniques are a way of getting beyond the borders of your own discipline and allow you to collaborate with people in other disciplines… it is here [where] I include the participants because they are experts of their own everyday life …”

Bas is from STBY and talks about the importance of telling stories of the people we design for everyday. He discusses how integrating those stories into the design processes allows us to stay focused on the experiences our users want; allowing the design team to create an experience that follows the stories shared.


* Follow Bas Raijmakers on Twitter @hellobas
* Learn about others who will be presenting at the second UX Hong Kong conference
* Learn about Bas Raijmakers
* Learn about the Global Design Research Network (Reach) -
* Learn about the Service Design Network
* Learn about This is Service Design Thinking: Basics – Tools – Cases
* Learn about the Design Adcademy Eindhoven

Daniel Szuc

Daniel Szuc is a Principal Consultant at a Apogee Usability Asia Ltd, based in Hong Kong, and previously worked on a usability team for Telstra Australia.

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