Comments on: Jason Hobbs on the South African Experience http://johnnyholland.org/radio-johnny/radio-johnny-jason-hobbs-on-the-south-african-experience/ It's all about interaction Wed, 05 Jun 2013 06:03:21 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Less baffling and more African-doing! | Werner Puchert http://johnnyholland.org/radio-johnny/radio-johnny-jason-hobbs-on-the-south-african-experience/#comment-116771 Less baffling and more African-doing! | Werner Puchert Wed, 27 Apr 2011 19:07:16 +0000 http://johnnyholland.org/?p=10793#comment-116771 [...] I had an awesome conversation with Jason Hobbs Lead User Experience Specialist at Investec. Get the podcast here – Radio Johnny: Jason Hobbs on the South African Experience [...] [...] I had an awesome conversation with Jason Hobbs Lead User Experience Specialist at Investec. Get the podcast here – Radio Johnny: Jason Hobbs on the South African Experience [...]

]]> By: Jeff Parks http://johnnyholland.org/radio-johnny/radio-johnny-jason-hobbs-on-the-south-african-experience/#comment-116770 Jeff Parks Tue, 26 Apr 2011 15:34:48 +0000 http://johnnyholland.org/?p=10793#comment-116770 Having lead workshops on Information Architecture and User Experience in Jamaica recently, the stats on mobile use in that country are on par with what you and Jason discussed, Werner. Great conversation with you and Jason - thanks to you both for taking the time to share and provide insights to the global design community; ideas that will hopefully inspire others around the world to meet the needs of the African community. Cheers! Having lead workshops on Information Architecture and User Experience in Jamaica recently, the stats on mobile use in that country are on par with what you and Jason discussed, Werner.

Great conversation with you and Jason – thanks to you both for taking the time to share and provide insights to the global design community; ideas that will hopefully inspire others around the world to meet the needs of the African community.

Cheers!

]]> By: Werner http://johnnyholland.org/radio-johnny/radio-johnny-jason-hobbs-on-the-south-african-experience/#comment-116769 Werner Tue, 26 Apr 2011 13:18:39 +0000 http://johnnyholland.org/?p=10793#comment-116769 Hi Vicky, If you want mass market reach within South Africa mobile is the best digital channel in your messaging arsenal.  Some folks even carry two sim cards leveraging peak calling times and 'free minutes' based on whatever the carrier offers. In truth, I had some research stating a mobile penetration of over 104%. Since then, government introduced legislation that requires users to register their simcards (proof of residence etc.) - the percentage dropped to 94%. 'Mobile first' is definitely something I believe we need to focus on here in Africa.  If you're interested in the way mobile is used in Africa - look at the MPesa banking offer. Similar in many aspects to the NFC stuff but with low-end devices in mind, basically using the mobile device as an 'e-wallet'. Thanks for your feedback - much appreciated. :) Hi Vicky,

If you want mass market reach within South Africa mobile is the best digital channel in your messaging arsenal. 

Some folks even carry two sim cards leveraging peak calling times and ‘free minutes’ based on whatever the carrier offers. In truth, I had some research stating a mobile penetration of over 104%. Since then, government introduced legislation that requires users to register their simcards (proof of residence etc.) – the percentage dropped to 94%.

‘Mobile first’ is definitely something I believe we need to focus on here in Africa. 

If you’re interested in the way mobile is used in Africa – look at the MPesa banking offer. Similar in many aspects to the NFC stuff but with low-end devices in mind, basically using the mobile device as an ‘e-wallet’.

Thanks for your feedback – much appreciated. :)

]]> By: Vicky Teinaki http://johnnyholland.org/radio-johnny/radio-johnny-jason-hobbs-on-the-south-african-experience/#comment-116768 Vicky Teinaki Mon, 25 Apr 2011 22:01:58 +0000 http://johnnyholland.org/?p=10793#comment-116768 Cheers for the different perspective. The stats of internet/tech usage you quote in SA — only 10% (5m of a 50m population) on with broadband internet, 20% with smartphones, and 94% with cellphones — are fascinating in how different they are from what designers in most Western countries are used to. Cheers for the different perspective. The stats of internet/tech usage you quote in SA — only 10% (5m of a 50m population) on with broadband internet, 20% with smartphones, and 94% with cellphones — are fascinating in how different they are from what designers in most Western countries are used to.

]]>