The New Mobile Frontier In Analytics

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Today on Radio Johnny, Jeff Parks talks with Shmuli Goldberg from ClickTale analytics about designing for mobile – where there is no keyboard, mouse, or 20 inch monitor – we are now designing for people in the real world in almost any environment. Tracking the interactions of taps, tilts, and pinches will be key in creating that great experience companies are looking to for their customers. This now involves a brand new approach that “swipes” the slate clean and demands that we learn from scratch!


“…no one took a second to step back and realize the three pinnacles on which they built everything to date – spent 20 to 25 years perfecting the experience for a specific interface – was gone! There is no keyboard. There is no mouse and there’s no more 19 or 22 inch screen sitting on a desktop. Instead we have a device in its’ essence that while we are touching or pushing we cannot see part of the screen. We have a device which is meant to be held in the palm our hand using gestures and native interactions directly through touch… it should not be a shrunken version of your website.”

“I had a great quote from a friend of mine who said ‘Browsing the web on a mobile devise is like using Internet Explorer in 1997!’ You can see how great the Internet could be but it’s still not fun to use yet, it’s still a struggle.”

“The mobile web is not the next evolution of the web it is a brand new animal! It has different rules, different inputs…this is because the mobile user is not the same as the desktop user.”

“We’ve built from the ground up the ability to track brand new gestures. The ability to track things such as swipes and zooms-in, flicks and even tilting the devise itself so you get a perfect understanding for how people are using the mobile device.”


* ClickTale’s Beta Mobile Analytics application
* Follow ClickTale on Twitter
* Rosenfeld Meida’s The Mobile Frontier – A Guide For Designing Mobile Experiences

Jeff Parks

Jeff is the co-founder of DIGIA UX Inc. and actively collaborates with industry professionals from around the world through his involvement with Boxes and Arrows and Johnny Holland. Jeff is also leading workshops on Information Architecture and User Experience Design over at Follow the UX Leader, in addition to volunteering his time as a Mentor and Member of the Board of Directors for the Information Architecture Institute.

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