Imagine you are in Beijing. You are visiting your grown daughter who moved there five months ago. In addition to seeing all the sights with[...]
Johnny Series: Search for Empathy
Birds of a feather, flock together
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Search for Empathy
Bringing empathy to design is very important if you want to add meaning to the products and services we create. In this series Indi Young (author of Mental Models and founding partner of Adaptive Path) shares her thoughts about this subject.
The Cast of Personas
How do you combine your knowledge of personas with the different scopes that your organization attempts to cover?
How to Keep Designers from Defaulting
What is the best way to protect yourself from defaulting to an existing product?
Most Products Are Pin-the-Tail-on-the-Donkey
Many products are still technology driven. Even services are technology driven. Many organizations are still engineering driven. It’s a[...]
Bosses Seek Confidence and Avoid Risks
For the most part, leaders are intent on reducing the risk that an offering might not be successful enough to advance your organization.
Qualitative is not the opposite of Quantitative Data
Somehow, in the quest for confidence, qualitative knowledge ended up positioned as the opposite of quantitative knowledge.
Harness Your Curiosity About What Makes People Tick
Many of us are a little scared of being in front of a “real person” so we use the “I’m an official researcher; I must analyze[...]
Pay Full Attention To People
Don't do any analysis during an interview because you want the person who is talking to feel comfortable opening up, so you can get those[...]
Finding Empathy Through Generative Research
These days, most people have an idea what user research means. Even outside the usual circles of people we work with, the concept at least[...]