
Today on Radio Johnny Jeff Parks chats with freelance experience strategist in Amsterdam, Joe Lamantia on the emerging topic of Augmented Reality and how this discipline is acquiring tremendous interest with thought leaders and various industries around the world. … »
Posts Tagged ‘augmented reality’
Radio Johnny: Joe Lamantia on Augmented Reality
Augmented Reality: Gimmick or Game Changer?

It’s hard to look back at 2009 and ignore the rather sudden blooming of augmented reality. What was it that made AR suddenly so popular? The rise of ‘mobile’ apps helped. But was that all there was to it? I don’t think so. … »
The Postman Always Taps Twice

How would you like to tap your wrist to engage the clock embedded in the OLED wall? Rub your fingers together to request a text message with your bank account’s balance? Or rub your ear to have the speaker phone in the center of the table adjust the volume?
The Hasso Plattner Institute out of Potsdam, Germany recently published a paper on Disappearing Mobile Devices. The paper does not attempt to act as a proof of concept but instead outlines the possibilities of interactions with mobile devices as technology becomes smaller and embedded into the very fabric of our lives, whether it be our buildings, our clothing, or ourselves. … »
Microsoft explores extreme augmented reality

Lately Microsoft keeps exploring what our future might look like. This time they aren’t looking at the near future, but are taking us over the edge. They illustrate a place where the digital and physical spaces are one. A world where augmented reality is the only reality. … »
A true augmented reality experience?

Lately I keep posting articles about augmented reality. And although I really like it, I have to admit that it still feels a bit quirky. Printing out a strange symbol and holding it in front of the camera is not the submersion people are looking for. Fortunately I came across a video that showed me that a true experience can be reached. … »
The viral effect of augmented reality

For the last months we’ve seen dozens of augmented reality applications. The technology has become so low-level that more and more companies and individuals are playing around with it. This results in a lot of funny and (sometimes) interesting applications. But the low-levelness also caused a good side effect: virality. … »
LEGO experiments with interactive packaging
Augmented reality is hot… new uses seem to pop up every day. In the last months we’ve seen augmented Japanese slaves, Mini cars driving in magazines and many other interesting solutions. This time it’s LEGO’s turn to try out this interesting technology worldwide in toy stores. … »
Print meets augmented reality
How many times by now have you come across a discussion in which people argue wether print is dead or not? Despite which side you’re on, there is something which can’t be argued with. And that’s that Metaio has put print in an entirely new perspective by combining it with augmented reality. For the first time ever (that’s what they claim) it is possible to enhance print with interactive 3D information. … »
EyePet: augmented reality game for Playstation 3

We used to be happy with a small keychain holding a tamagotchi, but that won’t happen again. From now on we can own a virtual pet that actually looks and moves like a pet. Sony is currently developing EyePet, an augmented reality virtual pet. I can explain what I want, but just watch the video and be amazed. … »




