Over the last few years I’ve become more and more sceptical on the value of personas. I know they’ve always been a popular part in the user centred design methodology, which kind of means that they are holy. But I also believe that from the moment they were introduced they were also misused or based upon the wrong data. For me this was the moment to call in the help of a few experienced UX friends. Why should I still use personas? … »

Ever since the social web started emerging, the internet became a  collection of highly personal data. This data already ends up at companies and governments, but they merely use it in their design process or to determine the direction in which they develop their policies instead of making it a part of the actual product or service itself. This made me wonder; is this it? … »

Have you ever wondered what happens with the personal data that you put online? I know I did. But the first thing you’ll often think about are the short term consequences. What if I’m going for a job interview, and they find some old party pictures? What if my son’s classmates will find something about me which would make him feel embarrassed? But have you ever wondered what our personal data could mean for the generations to come, and how they can interact with it? … »